Ali Zafar has released an AI-powered video of Shiddat, based on a painting he created during his thesis year at NCA in 2002. The project is a fusion of art, music and digital storytelling under the direction of Fawaz Rehan and Ayelah Asim.
ISLAMABAD: Singer, actor and visual artist Ali Zafar has released a new music video for his song. Siddat From the album Roshnidepicting one of the original paintings he created during his graduate research year at the National University of Arts in 2002.
The video is built around the artwork, which serves as the visual and emotional foundation. Directed by Fawaz Rehan and Ayelah Asim, the project uses artificial intelligence-based virtual production to animate the depicted settings using a combination of visual art, music, and digital storytelling.
According to the report, the video explores themes of love, longing, memory, and spiritual isolation, placing viewers inside a surreal, moving canvas. Each frame was generated by AI technology, aiming to preserve the texture and atmosphere of paintings from decades ago.
Rethinking painting through new mediums
Zafar said the project gave new meaning to his early work from his student days, before it became widely known through music and film. He explained that art remains “sacred.” Because its meaning continues to change over time through personal growth and interpretation.
he said about the picture in the back Siddat He added that the film was created while he was studying art, and when the directors presented him with the concept, he was immediately drawn to the idea of immersing himself in the world of the film.
“What you see in this video is their interpretation of that work of art, fused with one of the most intense songs from my album Roshni,” he said.
Fusion of art, music and AI
The release is said to be one of the most ambitious visual works of Zafar’s career. This reconnects his work as a painter, musician, and storyteller, while also reflecting the increasing use of AI tools in contemporary art and music production.
The project connects Zafar’s early art training and later career in entertainment by revisiting paintings first created over 20 years ago and translating them into digitally generated visual experiences. The concept and execution of this video places years of personal artwork at the center of contemporary work shaped by artificial intelligence.
According to the report, the result is a cinematic interpretation of Zafar’s paintings from his senior thesis year, transformed into a moving visual world. Siddat This was made possible through the collaboration of two directors and production technology that utilizes AI.
