Mumbai: Bharti Airtel has developed artificial intelligence (AI)/machine learning based solutions to proactively detect, prevent and eliminate phishing, spam and fraud through messaging and is testing in partnership with HDFC Bank.
The solution created an anti-spam filter that successfully detected and blocked two million messages a day during peak hours, the telco said in an April 27 statement to the chairman of the Telecommunications Regulatory Authority of India (Trai). In a letter to one PD Vaghela said: ET saw a copy of the letter.
“Direct connection established Airtel and HDFC will help secure end-to-end SMS (Short Messaging Service) connections and flag other routes,” the telecom company said in the letter.
Airtel added that it is also in talks with the banking industry and other bodies to demonstrate the solution.
Suppressing phishing and cyber fraud via unsolicited commercial communications (UCC) is a top priority for Trai and other financial regulators, as it leads to estimated financial losses worth between NOK 1,000 and NOK 1,500 per month.
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In addition to requiring carriers to deploy distributed ledger technology to curb fraud and spam messages, Trai also calls for AI-based solutions to combat financial fraud and phishing threats.
Vodafone Idea (Vi) last month became the first operator to introduce its anti-phishing solution not only to Trai, but also to financial regulators the Reserve Bank of India (RBI) and the Securities and Exchange Board of India (SEBI). rice field.
Operators currently running trials of the solution developed by Tanla Platforms have achieved an effective rate of over 99%. Later, Trai also asked her Airtel and Reliance Jio to introduce their anti-phishing solutions by May.
Airtel’s solution is outside of the mandated DLT process and has been deployed over the last couple of months. Tag brands and telemarketers to avoid misuse of headers and templates. Headers are short codes that appear in the sender ID of promotional or transactional messages, and templates refer to predefined message formats that brands register with telcos.
The solution also has the ability to protect customers from receiving fraud and spam messages through A2P (application-to-person) or P2P (person-to-person) routes.
“Based on requirements, anti-spam solutions are designed using rules, and checks based on headers and URL (in message)/call-to-action (CTA) combinations are heavily introduced,” said Airtel. explained in a letter.
Telecom companies have also taken steps to detect UCC by imposing limits on numbers above 100,000, which also helps reduce P2P spam, Trai told Trai.
“We have aggressively suspended the largest number of templates (over 130,000 to date), including those that (as a result) could abuse the HDFC brand name,” the carrier wrote.
Vodafone Idea’s AI-based anti-phishing solution developed by The Tanla platform analyzes sender reputation and behavior. For example, if the sender is a recorded spammer or scammer, the message will be blocked.
In the letter, Airtel added, “We believe such practices can be replicated in the industry and hope to engage with Trai to expand our support and curb unsolicited commercial communications within the country.” .
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