ITC Chairman and Managing Director Sanjiv Puri said artificial intelligence (AI) will open up new business opportunities and improve productivity in the IT services sector. Nasscom Technology and Leadership Forum. he He emphasized that AI should be embraced as an enabler of growth, rather than feared as a destructive force.
Puri observed that while much of the current discussion around AI is dominated by hype and speculation, its long-term impact is likely to be significant and beneficial. He emphasized that companies that invest in robust digital infrastructure and strong data capabilities will be better equipped to apply AI effectively and improve service delivery and operational efficiency.
He highlighted practical applications of AI across IT services, such as automating daily tasks and generating predictive insights. These technologies allow your team to focus on more complex tasks, increasing overall productivity. According to Puri, AI also has the potential to create new business models and services that have been difficult to implement in the past, such as personalized customer solutions and data-driven decision-making systems.
ITC itself has started integrating AI into its operations. Puri said the company uses AI models to evaluate agricultural inputs and predict crop outcomes, helping to optimize supply chains and provide better support to farmers. Additionally, ITC’s Generative AI Platform under Agriculture Initiative extends digital assistance to millions of farmers, demonstrating how technology can efficiently and cost-effectively expand reach.
The ITC chief emphasized that preparation is necessary for successful AI implementation. To realize the full potential of AI, companies must strengthen underlying systems such as data quality, process frameworks, and technology infrastructure. Organizations that focus on these areas may not only experience measurable improvements in performance, but also discover new revenue streams.
In conclusion, Puri reiterated that AI does not threaten traditional IT services, but rather serves as a strategic tool for growth. By carefully implementing AI, companies can improve efficiency, deliver greater value, explore innovative opportunities, and pave the way for sustainable expansion across multiple sectors.
