This article looks like this David Eccles School of Business At the University of Utah.
Now we've all seen the headlines. AI optimizes workflows, streamlines employment, and defers customer service across the industry. In Utah, startups are pushing AI into new markets, enterprise teams have launched pilot programs and investors have placed big bets on automation.
but internal Most companies? Things still feel uncertain.
If you are asked to “understand what to do with AI,” you may not be alone and not given the tools or time to answer with confidence. result? Fragmented experiments, internal friction, and growing fear of being overtaken.
It's not a lack of interest. It's a lack of strategy.
The change separates companies experimenting with AI from companies that transform them from curiosity to strategic clarity.
Strategies start with structure
Sharpter questions are being asked throughout Utah's business landscape:
- What is the most realistic use case in my industry?
- How do you balance innovation and risk?
- Who in my organization should own this work?
- Are you chasing buzzwords and building real abilities?
These are the exact questions that the University of Utah Executive Education team is working on in a two-day course. Develop AI strategies for your business.
This is not coding bootcamp or technical deep diving. It is designed for leaders like you who need clarity rather than complexity. Explore practical frameworks to assess preparation, coordinate AI projects with business goals, and identify where this technology can actually drive results.
We will leave the specifics behind with peer discussions, guided workshops and case-based analysis. A practical roadmap tailored to your business.
Why now?
The AI function is no longer a differential factor. It is becoming a baseline. What used to be a future conversation is now a priority for the meeting room. Whether it's automating operations, improving forecasting, or rethinking customer journeys, companies currently running will build lasting strategic advantages.
Those who are waiting may find themselves solving problems that their competitors have already moved to the past.
Who should consider this course?
This course is designed for leaders who are expected to turn AI possibilities into business outcomes, even without a technical background. If you are, it's a strong fit:
- Executive or Director Navigates the Pressure to “Do Something with AI”
- Business Unit Leaders Looking for ways to drive efficiency, revenue, or insight
- Operators or strategists seeking to align AI pilots with a broader organizational goals
- A scalable system for founder buildings without dedicated AI teams
- Feature Managers preparing to lead sensual AI initiatives
If your organization asks AI questions and seeks answers, this course is designed to help you respond with clarity, confidence and planning.
If you're ready to build a strategy
Develop AI strategies for your business This is a two-day in-person course offered through executive education at the University of Utah's David Eccles Business School. It is built for executives, directors and high-level decision makers, ready to move from interest to implementation.
The course is led by MSBA Matt Pecsok, an AI strategist and an AI strategist with over 25 years of experience in analytics, product development and executive consulting. His background spans both academia and industry, including his work as a lead data scientist at the Utah Education Policy Center and senior technical product manager for Optum's AI platform.
Participants will also earn credit for executive leadership certificates designed to help experts lead modern teams through evolving challenges of technology, strategy and innovation.
What you walk with
- Customized AI Roadmap for your organization
- A framework for evaluating vendors, pilots, and internal readiness
- Insights into what works (and not) across the industry
- Clarify the next steps for buy-in, hiring, and measurable results
- A network of peers facing similar decisions
If you are ready to turn AI into a strategic asset, not just another initiative, this course will help you lead your shift. Find out more and sign up at https://go.eccles.utah.edu/business-ai.
