AI Mode and Virtual Tryon Update from I/O 2025

Applications of AI


Let's say you tell AI mode that's looking for a cute travel bag. We understand that you are looking for visual inspiration, so we show beautiful brow panels with personalized images and product listings personalized to your taste. If you want to narrow your options to a bag that is suitable for your trip to Portland, Oregon in May, AI mode will start query fan-out. That is, we'll do some simultaneous searches to figure out what makes a bag for rainy weather or long journeys, and use those criteria to suggest waterproof options that allow easy access to your pockets. The new right panel is dynamically updated with related products and images to help you identify exactly what you're looking for and discover new brands. These shopping features will be coming into AI mode in the US over the next few months.

Use AI to easily buy when the price is right

When you make up your mind, our new agent checkout will help you easily buy at a price that fits your budget. Tap “Track Price” in any product list to set the appropriate size, color (or required options), and the amount you want to use. Beware of price drop notifications. If you are ready to buy, please check the purchase details and tap “Buy for Me.” Behind the scenes, you can add items to the cart on the merchant's website and use Google Pay to securely complete the checkout on your behalf. This agent checkout feature will be rolled out to US product listings in the coming months



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