In total, more than 80% of respondents said AI would be significantly or slightly disruptive to their industry.
The same study also found that around 27% of companies already report high adoption rates of AI in their workflows.
As AI becomes more prevalent both online and in the workplace, misinformation can spread online at an increasingly rapid pace.
GlobalData's 2024 Thematic Intelligence Report on Misinformation estimates that approximately 4 billion people will vote in elections within the next 12 months.
These include people voting in the US presidential election, the Canadian general election, and the European Parliament election.
As these elections approach, social media sites and Big Tech companies will come under regulatory scrutiny to combat misinformation.
GlobalData's report explains that online social media sites have the potential to democratize access to trusted information and sources.
However, when online sites become contaminated with misinformation, it can lead to divisive opinions and unhealthy debates.
In 2023, a report by the nonprofit political advocacy group Freedom House found that AI was being used to spread misinformation in the lead-up to elections in more than 15 countries, including Kyrgyzstan and Nigeria.
AI misinformation is already influencing the US presidential election.
An audio deepfake of current US President Joe Biden reportedly urged voters not to go to the polls during the first primary election. The US subsequently declared AI-generated robocalls illegal to curb future deepfakes.
GlobalData estimates that the global AI market will be worth more than $1037 billion by 2030, with a CAGR of 39% from 2023.
“In the Data: AI-Driven Misinformation Poised to Disrupt Business and Elections in 2024” was originally created and published by Verdict, a brand owned by GlobalData.
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