AI Deepfake Video Makes Hollywood Actors Uneasy Ahead of Salary Negotiations

AI Video & Visuals


San Francisco, June 5 (IAS): The increasing ability of artificial intelligence (AI) to generate realistic content such as deepfakes has raised concerns in Hollywood, where the rise of AI has sparked debates about compensation and content production among actors, screenwriters and studios. It’s rolling.

The Screen Actors Guild and Federation of American Television and Radio Artists (SAG-AFTRA) recently expressed concern over the rise of AI deepfakes in Hollywood, Interesting Engineering reports.

Actors’ unions are preparing for labor contract negotiations with studios, and the use of AI is one of the most important issues.

According to SAG-AFTRA chief negotiator Duncan Crabtree Ireland, actors’ “digital doubles” should be managed to ensure fair compensation when using personas.

Hollywood actors and screenwriters worry that studios will try to cut costs and increase revenue by leveraging AI to create new content without production assistance or guidance.

The report also said celebrities such as Hollywood actors Tom Cruise and Keanu Reeves have fallen victim to unauthorized deepfakes and hyper-realistic AI-generated videos.

These incidents have increased stakeholder concerns about the unregulated use of AI.

Meanwhile, leading researchers, experts and CEOs (including OpenAI’s Sam Altman) are issuing new warnings about the existential threat artificial intelligence (AI) poses to humanity.

“Reducing the risk of AI-induced extinction should be a global priority alongside other societal-scale risks such as pandemics and nuclear war,” they said in a 22-word statement.

The statement was issued by the US-based non-profit Center for AI Safety and was jointly signed by Google DeepMind CEO Demis Hassabis, Geoffrey Hinton and Youshua Bengio.





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