Sniesby’s view echoes that of News Corp CEO Robert Thomson. At Friday’s earnings call, Thomson demanded payment for an AI tool that was trained on the company’s content and referenced News Corp’s content in its responses. “Our content will definitely be aggregated and synthesized.” [by AI]And those responses are monetized by other parties,” Thomson said. “We expect our fair share of that monetization. Generative AI can never become degenerate AI.”
However, both executives pointed to some benefits of AI. Sniesby said Nine was able to quickly create documentaries with AI by digging through back catalogs of newspapers and broadcast footage, and is already using it to generate sports highlight packages. . “I think the opportunities out there for us potentially outweigh some of the risks, but we have to focus on both,” Sniesby said.
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Unlike the media, AI companies have so far not been bound by defamation claims that cost the media millions of dollars annually. Victorian Mayor and former whistleblower Brian Hood has filed a landmark AI defamation case after ChatGPT falsely suggested he was corrupt. decided to withdraw.
A spokesperson for Hood and his law firm, Gordon Legal, said: “Over the past few weeks, Hood has highlighted the shortcomings of ChatGPT and the need for transparency of sources and accountability for information conveyed. I succeeded,” he said. “Mr. Hood successfully removed the defamatory remarks from ChatGPT, corrected the public record, and protected his reputation.”
Google and ChatGPT creator OpenAI did not respond to requests for comment. Microsoft, which has invested billions in OpenAI and built its technology into its Office suite and Bing search engine, has backed foreign bargaining provisions and other laws that fairly reward local public interest journalism. said there is. “We continue to support these efforts and look forward to participating in policy discussions that revolve around AI and journalism,” a Microsoft spokesperson said.
Sniesby declined an interview request through a spokesperson and did not respond to further questions about how the future use of artificial intelligence systems will affect media work.
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