The last time I sat down to write this column, I was honestly short on time and short on ideas. I was recently trying out an AI system called ChatGPT as a writing content creation tool to see what it could do.
It’s an impressive tool, but what’s even more impressive is that it’s expressed as natural language. The more specific the prompt, the more precise the point. That’s why I wrote a column! Well, that column was pretty generic, but it passed as something I could quickly write down and serve my needs.
Back in the beginning of this week, I had the opportunity to meet with an AI software integration company operating through local Chamber of Commerce member Premier to not only accomplish tasks, but to make informed decisions when necessary. For.
In reality, this world is coming. In the near future, the strength of our computing power will be tightly integrated with our business operations, and unique, specific and highly customized marketing will become the norm for large global companies. Even if you’re a small company, I encourage you to start thinking about what a tool like this means for your organization.
Here at the Chamber of Commerce, we are looking at this type of tool for several different purposes. First, our economic development efforts will help AI understand business trends that will soon expand into new locations by looking at what trends in communications, stock prices, and other data happened in the months leading up to the announcement. I am considering finding out. It means we can market directly to them. Then ask the tool to develop a customized marketing campaign for that business based on what they are doing now and what they may need in the future.
Finally, we ask platforms to search the internet for contact information for key people and start helping. The goal is to build a strong list of qualified leads for any industry in minutes or hours. It might take the team weeks to do something like this, but we have the resources to do it quickly.
Opportunities like this exist for so many businesses, whether it’s prospecting, order decision-making and processing, or even customizing your marketing strategy. For those learning and early adopters of the tool, the value of this is enormous.
As you think about the future development of your business and the business ideas you pursue, don’t underestimate the value that AI can bring to you, your team, and your company’s bottom line. Start by typing a prompt like “Write a 600-word column on leadership in Marshalltown, Iowa” in ChatGPT and see what magic unfolds for your organization.
——
John Hall is the president and CEO of
Marshalltown Regional Chamber of Commerce.
