As we head into 2022-2023, Adobe CEO Shantanu Narayan has a problem. With the debut of ChatGPT last November and the launch of other generative AI tools, investors were concerned that the trend would hurt Adobe’s core Creative Cloud business. rice field.
But it turns out that worry didn’t last long. Adobe launched his Firefly, his new website in March, to demonstrate his growing suite of generative AI tools. It was immediately clear that Firefly was not an experiment. Adobe saw AI as a business extender. For example, all images in the text conversion tool are…
As we head into 2022-2023, Adobe CEO Shantanu Narayan has a problem. With the debut of ChatGPT last November and the launch of other generative AI tools, investors were concerned that the trend would hurt Adobe’s core Creative Cloud business. rice field.
But it turns out that worry didn’t last long. Adobe launched his Firefly, his new website in March, to demonstrate his growing suite of generative AI tools. It was immediately clear that Firefly was not an experiment. Adobe saw AI as a business extender. For example, all images in the text conversion tool were based on Adobe’s own stock photo library or a model containing only public domain images. Adobe was building a commercial tool and intended to make it useful for paying customers.
In fact, Adobe recently announced that it will be offering a commercial version of Firefly, and will place some restrictions on other users to keep costs down. The company plans to incorporate his AI capabilities into all its software tools.
“We live in a world where every customer expects everything to be personalized,” Narayan said in a recent interview. If, and, or but. “
write destination Eric J. Savitz (eric.savitz@barrons.com)
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