Written by Stephen Nellis
SAN FRANCISCO (Reuters) – Adobe said on Monday it is in the early stages of allowing the use of third-party generative artificial intelligence tools such as OpenAI within its widely used video editing software.
Adobe's Premiere Pro app is widely used in the television and film industry. The San Jose, Calif., company plans to add his AI-based capabilities to the software this year. For example, the ability to fill in parts of a scene with AI-generated objects or remove distractions from a scene without tedious manual steps from the video. Editor.
Both of these features rely on Firefly, an AI model that Adobe already has in its Photoshop software for still image editing. In competition with OpenAI, Midjourney, and other startups, Adobe is training on Firefly system data to which it has full rights and offering indemnification to users against claims of copyright infringement. We have tried to differentiate ourselves from
But Adobe also announced Monday that it is developing ways for users to generate and use videos within Premiere Pro using OpenAI and third-party tools from startups Runway and Pika Labs. The move could help Adobe, whose stock has fallen about 20% this year, address concerns on Wall Street that its AI tools for generating images and videos put its core business at risk.
Deepa Subramaniam, Adobe's vice president of product marketing for creative professional apps, explains how Adobe will distribute revenue from third-party AI tools used in its software platform between Adobe and external developers. He said he has not yet decided on that.
However, Subramaniam issued a warning if Adobe users are not using Adobe's “commercially safe” AI model, saying that all videos produced in Premiere Pro must be made clear of any AI technology used to create them. It was stated that it would be clearly shown whether the
“Both our industry-leading AI ethics approach and the work we do with human bias will never disappear,” Subramaniam told Reuters. “We're really excited to explore the world of having more options beyond that through third-party models.”
(Reporting by Stephen Nellis in San Francisco; Editing by Michael Perry)
