Through text prompts and Adobe’s generated AI system Firefly, users can create color palette variations and update their designs.
Adobe
The creative design giant is going “all in” on generative AI with a new generative AI toolset in Adobe Illustrator.
Designers and marketers can now use generative AI to change the colors, themes, and fonts of graphics in Adobe Illustrator through text prompts, Adobe announced Tuesday. The announcement comes as Adobe pushes ahead with plans to integrate various generative AI capabilities into its flagship design product.
Called Generative Recolor, the tool aims to allow users to quickly update the colors and fonts of their designs and is the latest addition to Adobe’s cluster of generative AI tools and models under the Firefly umbrella. Product. In late May, the software giant rolled out a feature called “Generative Fill” in Photoshop that allows users to zoom out of an image and let generative AI fill in whatever lies ahead. Since then, users have used the feature to zoom in on popular memes and edit selfies to make it look like the subject of the image was in the hospital.
“We actually think that in the near future all content will be edited in some way in a generative way,” said Alexandre Kostin, vice president of generative AI at Adobe. Forbes.
Generative Recolor is available in beta for Adobe Illustrator, the software primarily used to create designs for logos, posters, product packaging, websites, and apparel. Brands such as Coca-Cola and Land Rover use Adobe Illustrator to create vector graphics, which allow you to resize images that can be scaled up or down without compromising image quality.
Through descriptive prompts like “peaceful pastel,” “neon pop,” and “autumn leaves,” designers can create color palette variations for seasonal marketing and advertising, Kostin says. Based on textual prompts, Generative Recolor uses his Firefly to generate renderings of a scene or theme. It then extracts his palette of colors from that image and applies it to the user’s graphic, changing the colors based on the mood or theme the user has requested.
Adobe users have created nearly 200 million images in total using Adobe’s Text-to-Image AI tools since March. In response to growing consumer interest, Adobe recently announced plans to bring generative AI capabilities to the enterprise. Many artists and Adobe stock contributors have expressed concerns about their work being used to train Adobe’s generative AI models without their explicit permission, as well as the lack of transparency regarding how public domain images are used. there is
Adobe’s domestic AI model Firefly is trained on public domain images from Creative Commons, Wikimedia and Flickr Commons, and 300 million images and videos from Adobe Stock. Adobe Stock was born with his $800 million acquisition of Fotolia, a French stock photography marketplace.
However, Adobe remains convinced that Firefly is suitable for commercial use. To this end, Adobe officials said the company will compensate its corporate customers for legal costs if they are sued for copyright infringement.
Hundreds of Adobe researchers are working to improve the Firefly AI model so that it can produce more detailed and higher-resolution images, Kostin said. Adobe is also working on developing models for video and 3D generation, and will continue to add data from Adobe Stock to expand its inventory and data catalog, Kostin said. “AI will not replace creative,” he says. “They will be competing with AI-powered creatives.”
