Adobe announces AI-powered video editing tools for Premiere Pro

AI Video & Visuals


Adobe has made significant improvements to its video editing software, Premiere Pro and After Effects. These updates introduce AI-powered tools designed to streamline video editing tasks and improve the user experience.

New AI-powered tools for Premiere Pro

One of the notable features announced in Premiere Pro is AI-powered object masks. This tool allows editors to quickly select and track people and objects in video clips. Users can generate mask overlays by simply hovering over the desired object and clicking, significantly reducing the time required to create masks.

Object mask tool functionality

  • Generate accurate masks in seconds.
  • Users can adjust and resize the mask as needed.
  • Processing takes place on your device, ensuring your privacy.
  • We don’t use user data to train our AI models.

Additionally, Adobe has upgraded the shape mask tool. Users can create redesigned ellipse, rectangle, and pen masks directly from the toolbar.

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Enhanced masking functionality

  • Improved controls for precise mask adjustments.
  • The mask can track objects 20 times faster than before.

These improvements allow users to spend less time monitoring progress and more time on the creative side.

Integration with Firefly Board and Adobe Stock

Additional updates enable seamless media integration directly into Premiere from Firefly Boards, Adobe’s AI-powered digital canvas. Additionally, Adobe Stock is now fully integrated within Premiere, giving you easy access to stock media resources.

After Effects updates

Both innovations have been extended to After Effects, where Adobe introduced the ability to directly import SVG files. This feature is especially useful for users who work with Illustrator files.

After Effects 3D features

Additionally, After Effects now supports creating graphics and photorealistic objects within images using 3D parametric meshes. These meshes include a variety of shapes, including:

  • cube
  • sphere
  • cylinder
  • cone
  • torus
  • plane

These updates position Adobe Premiere Pro and After Effects as key tools in the video editing industry, powered by innovative AI technology.



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