A Man Built an AI-Generated Design Company in a Week – Let’s See

• Interface designer Alex Cornell set up a fake design company with AI tools over the weekend.
• Cornell said he used OpenAI’s GPT-4 and AI art tool Midjourney for the project.
• Some Twitter users thought the company was real, despite the image’s basic flaws.

Interface designer Alex Cornell used generative AI tools to start a fictional design company over the weekend.

Design firm Andever Design Partners was so convincing some Twitter users I thought it was real.

“Some people thought this was a real business,” Cornell told an insider. said.

Cornell, who used Midjourney and ChatGPT for this project, said it was a way to try and understand the tools for future work projects.

“I think some people misunderstood my intentions,” he said. “I had a very specific goal, and using this helped me improve really quickly. It was very easy to learn how to improve.”

The entire project took a weekend, he said, which “shows how easy it is.”

“The prevailing opinion was basically some kind of surprise that these tools were this good.No one was impressed with me. I’m impressed,” he said.

The design company was real

Cornell said Midjourney, a generative AI art tool, is very easy to use and requires no training.

“If you go online, there are lots of people teaching you how to deliver prompts well, including video tutorials and tweet threads,” he said. “You’ll quickly discover that all these tutorials are useless. They’re so easy to use that just writing a cool bathroom will give you a viable image.”

However, Cornell University has discovered a few tricks to keep it consistent.

“If you want a monochromatic skill, find a way to create consistent residents,” he said, adding that using the same adjectives in prompts helped.

“Minimalism was important,” he says. “Concrete was something I used a lot.”

He said it was important to have the same prompt in the background so that the view outside the window didn’t change.

“Most people wouldn’t mind if every room in a Lake Tahoe house had some view of the lake,” he says.

“I found it very difficult to draw a particular city out of the window. For example, an apartment in San Francisco is difficult, but if you just present an apartment in a city, you don’t know where it is,” he said. said.

Cornell University also created a website for the design firm. He used his GPT—4 in his OpenAI to write company history, create staff biographies, and suggest some prompts about Midjourney.

AI still has fundamental problems

AI image generators have a fundamental flaw.

These tools have a hard time replicating the human hand and can sometimes produce images with a plastic-like appearance.

Cornell said the problem is a little different when it comes to generating interiors.

“I’m starting to realize that we shouldn’t have lights, faucets, all sorts of fixtures. If you look closely, you’ll see they’re really distorted,” he said.

“Chair legs and table legs are often fused together, so table legs are also chair legs.”

He also said that bots are much better at directing toilets when prompted with the phrase “powder room.”

“Sometimes the toilet was placed next to the bathtub. All the materials were right, but they weren’t placed properly,” he said.

Cornell said that even though the overall image was impressive, fixing minor imperfections was frustratingly difficult.

“I’m trying to capture the big picture, but I’m just missing a little bit of detail,” he said.