Gray Television Station and Detroit-based Waymark, a provider of generative AI video production platforms, have signed a deal to deploy Waymark IP across all Gray television stations.
Waymark’s generative AI video platform enables local businesses to generate high-quality, narrated TV commercials in less than five minutes. Gray’s local sales team has already implemented Waymark’s technology to reach prospective small business customers with customized spec creatives.
Gray Television owns and operates 113 TV stations, attracting 36% of US TV households.
Pat LaPlatney, President and Co-CEO of Gray Television, said: In return, we’ve been able to produce videos at higher speeds, and our salespeople have had a lot of success using this tool. I was lucky to be seen by “
Waymark CEO Alex Persky-Stern added: Our AI video platform enables local advertisers to create customized, high-quality commercials in record time and at a very affordable rate. “
Earlier this year, Waymark and Charter Communications’ advertising sales business, Spectrum Reach, also announced nationwide deals. Using Waymark’s platform, local businesses across Spectrum Reach’s footprint are creating broadcast-ready, real-time commercials for their TV and streaming TV advertising campaigns.
