SDG Group, a global leader in data, analytics and artificial intelligence, has announced Orbitae, a new AI-centric brand designed to integrate, promote and expand the company's intelligent solutions across industries and regions, including the rapidly evolving markets in the Middle East.
With over 30 years of global experience, over 15 years of AI development and leadership position in the analytics field, SDG continues to invest heavily in innovation, placing more than 16% of its revenue on R&D every year, affecting clients around the world.
Orbitae will serve as the gravity center for SDG's AI strategy, bringing together unique tools, design accelerators and strategic technical alliances under one unified identity. It strengthens SDG's role as a trusted advisor to organizations seeking data-driven transformation with scalable, responsible artificial intelligence.
“AI is no longer a future ambition. It's the competitiveness of today. Orbitae reflects our commitment to embedding intelligence at the heart of corporate decision-making and shaping the way Middle Eastern industries evolve through data.” Ahmed Hozayen, Managing Director, SDG
Supported by over 300 AI specialists and over 2,500 global consulting teams, SDG aims to triple AI business volume and professional staff over the next three years. With the launch of Orbitae, clients, partners and teams can access next-generation solutions through three strategic pillars: unification, visibility and empowerment.
Orbitae introduces a robust portfolio of AI-powered solutions designed to accelerate business performance, enhance decision-making and drive measurable impact across all functions. These include Marketing Mix Modeling, Gena Suite, Insightsgen and the following best actions:
Marketing Mix Modeling Companies can understand and measure the actual impact of each marketing channel. By identifying cannibalism between campaigns and estimating the return of all advertising investments, this solution helps businesses allocate budgets more effectively and maximize overall ROI.
Gena Suite An advanced AI assistant platform that increases company productivity by allowing employees to interact with a pre-built set of agents. These agents can perform tasks, provide insights and streamline internal processes. It makes corporate knowledge more accessible and reduces the time spent on repetitive activities.
Insightsgen is a next-generation generation AI engine designed to work with a business intelligence platform. It automates reporting, ensures data security and accuracy, adapts to the logic and domain expertise of each organization, helping decision makers move faster, faster and more confidently.
Next Best Action (NBA) We use historical sales and customer interaction data to recommend the most effective sales or service actions. This solution dynamically determines the ideal timing, messaging and engagement methods for each customer, increasing stronger relationships and revenue outcomes.
About SDG Group
We are a global consulting firm specializing in data, analytics and artificial intelligence, and are the leader in the Spanish market, according to Penteo Universe. Thanks to our expertise in the analytics and data strategy recruitment process, we work with a customer-centric approach to accompany businesses on digital transformation. Since 1994, we are constantly innovating our value proposition to provide cutting-edge analytics services and solutions.
