AI: 5 lessons that will shape the future of digital business

Target Audience: Technology Suppliers

date of issue: June 2024 – Document type: Market Presentation – Documents Document Number: # EUR152316524

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Abstract

This IDC Market Presentation features IDC's EMEA CEO Perspective. We analyze EMEA CEOs' outlook for 2024, their business and technology priorities, and the challenges ahead.

This report leverages quantitative insights from IDC World wide CEO Survey (n = 67 EMEA CEOs) and qualitative insights from IDC’s Worldwide CEO Interview Series (n = 11 EMEA CEOs), providing an unparalleled view into what the top priorities are for EMEA executives and the role technology investments play within their organizations.

“99% of EMEA CEOs rank 'responsible use of AI' as a top priority for their companies, indicating they see an opportunity to use AI to drive the next stage of digital and business transformation,” said Giulia Carosella, Senior Research Manager, European Digital Business Strategy Research. “To address the opportunity of this technology, leaders must focus on use cases and measurable business outcomes, data/infrastructure, governance, and talent and skills.”