Editor’s Note – April 23, 2024 – Quote from Judson Althoff updated after original publication.
Atlanta and Redmond, Washington. — April 23, 2024 — Microsoft Corp. and The Coca-Cola Company on Tuesday announced a five-year strategic partnership to align Coca-Cola's core technology strategy across the system. Enabling the introduction of cutting-edge technology. and foster innovation and productivity around the world.
As part of the partnership, Coca-Cola has committed $1.1 billion to Microsoft Cloud and its generative AI capabilities. This partnership highlights Coca-Cola's continued technology transformation, powered by Microsoft Cloud, Coca-Cola's globally preferred strategic cloud and AI platform.
Through this partnership, the companies will jointly experiment with groundbreaking new technologies, such as Azure OpenAI Service, and develop innovative generative AI use cases across a variety of business functions. This includes testing how Copilot for Microsoft 365 can help improve productivity in the workplace.
“Through our long-term partnership, we have made significant progress in accelerating system-wide AI transformation across The Coca-Cola Company and our network of independent bottlers around the world,” said Microsoft Executive Vice President and Chief Commercial Officer. said Judson Althoff. “We are proud to support Coca-Cola as he continues to embrace the age of AI and look to solutions such as Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation in all areas of business.”
Coca-Cola moved all of its applications to Microsoft Azure, and most major independent bottling partners followed suit. As a pioneer in AI adoption, Coca-Cola has been working on innovating with generative AI for nearly a year and is already leveraging Azure OpenAI services to power everything from marketing to manufacturing to the supply chain and beyond. I'm reconsidering. The company is now using Azure OpenAI Service to help its employees improve customer experiences, streamline operations, drive innovation, gain competitive advantage, increase efficiency, and discover new growth opportunities. We are considering using digital assistants powered by AI.
“This new agreement builds on Coca-Cola's successful partnership strategy with Microsoft and strengthens our commitment to continued digital transformation,” said John Murphy, President and Chief Financial Officer of The Coca-Cola Company. It shows our commitment.” “His partnership with Microsoft has grown exponentially from his $250 million deal originally announced in 2020 to $1.1 billion today.”
The agreement reflects an important step in driving Coca-Cola's digital transformation, leveraging Microsoft's cloud and AI platforms, as well as Microsoft 365, Power BI, Dynamics 365, and Defender, to drive efficiency and scalability. , and is focused on providing expanded access to solutions such as Fabric. while fostering innovation throughout the system.
Neeraj Tolmare, Senior Vice President and Global Chief Information Officer, The Coca-Cola Company, said, “The expansion of our partnership with Microsoft is an important next step for Coca-Cola as we strive to become a digital-first company leveraging emerging technologies.” It will be a chapter of “Microsoft's capabilities can help accelerate AI adoption and increase enterprise value.”
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is an integrated beverage company with products sold in more than 200 countries and territories. Our purpose is to refresh the world and make a difference. We sell multi-billion dollar brands across a variety of beverage categories around the world. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, Innocent, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We aim to make a positive impact on people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and reducing our carbon footprint across our value chain. Together with our bottling partners, we employ more than 700,000 people and help bring economic opportunity to communities around the world. For more information, please visit www.coca-colacompany.com. Also, follow us on Instagram, Facebook, and LinkedIn.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of intelligent cloud and intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
Press below for more information.
Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777; [email protected]
The Coca-Cola Company, Scott Reese, [email protected]
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