Jon Peddie Research has released its 2023 Digital Content (DCC) Purchase Market Study. Market research finds that demand for digital content will remain high in 2023, especially in emerging markets, where demand for local content is high. In addition, the market for digital content creation tools is growing due to unprecedented demand for creative content in various fields.
The digital content creation (DCC) software tools market will reach $15.4 billion in revenue in 2022, a 68% increase from 2018.
The emergence of subscription-based business models is changing the demand for quality content, and cloud-based workflows are transforming opportunities for creative professionals. Growing interest in AR/VR and the Metaverse is creating demand for high-quality 3D content, enabling the use and combination of reality-based content created from scans, off-the-shelf models, and AI-generated content. is expanding. In addition, new markets for stock content are expanding the concept of the Professional He category, and there are concerns that machine-generated content will take jobs out of the industry.
The digital content production industry is diverse and has many components, making it difficult to analyze as a whole. The following table presents the digital content creation market share percentages for the five major segments.
|
myself |
photography and design |
video |
audio |
director |
|
9% |
20% |
44% |
9% |
18% |
Each element has different amounts, growth rates, suppliers and customers, some sectors dominated by large companies and others by smaller companies. Nevertheless, an insatiable demand for new content across all platforms drives his double-digit growth rate, opening opportunities for artists, designers, programmers, and others around the world.
DCC market research includes:
- Current and projected growth demand projected from 2018 to 2026
- An overview of the history of the market along with current trends and drivers
- Overview of DCC Industry Companies and Providers
- A discussion of how the industry is embracing automation, AI, cloud and processing power.
In addition, the entry of game engines, AI/ML, metaverse, and real-time ray tracing have improved TAM and expanded the number of suppliers to over 200, offering a total of over 600 products. He has over 36 million paid users of his DCC software tools.
price and availability
JPR’s DCC Market Research is available now and retails for $8,000 in electronic (PDF) format and $8,500 in printed format, including shipping. Additionally, a 42-page slide presentation is included. The authors acknowledge that market research may only cover some specific data, so consulting time is provided to answer each client’s specific questions. For more information on this market research, please contact JPR’s Robert Dow at robert@jonpeddie.com.
