Few moviegoers attending the premier industry festival will be shocked.
The technology has rocked the movie industry since the artificial intelligence chatbot ChatGPT took the world by storm six months ago, spurring an AI race among tech giants.
Using AI for screenwriting is one of the biggest concerns among Hollywood film and TV writers as they enter the third week of a strike that disrupted production.
But the technology is revolutionizing everything from voice acting, to analyzing and budgeting scripts, to mocking up scenes before you even pick up the camera.
“There’s something new coming out every day,” says 25-year-old filmmaker Quinn Halleck. He is about to release his three-part short film “./Sigma_001” about his sentient AI being. From concept to marketing to distribution.
“It’s not just one tool, it’s kind of sprinkled throughout the workflow process,” he told AFP on the sidelines of a panel discussion on AI.
This ranges from asking ChatGPT what the character is like, what her backstory is, and ‘quoting’ it to create ideas.
He told an anecdote about showrunners hiring screenwriters by giving them the same prompts as ChatGPT to see if their performances improved, claiming that “the bar has been raised” for coming up with great ideas. .
But while some assistant roles may disappear, he believes human supervision is still essential.
“We still need to come up with ideas, we need to create prompts, we need to curate answers.”
～Deep Fake Technology～
At one of the world’s leading film festivals on the Côte d’Azur, AI was heavily deployed in the lengthy anti-aging scene of Harrison Ford, 80, in “Indiana Jones and the Dial of Fate.”
Producers have ruled out the possibility of using AI to keep the character going, but actors like Tom Hanks believe that AI will allow them to continue acting long after his death.
Hanks is currently defusing aging in the upcoming movie “Here” with the help of AI company Metaphysic’s face-swapping technology Deepfake.
The company’s co-founder Tom Graham says the technology has bridged the so-called “uncanny valley” (human instinctive rejection of androids that aren’t real) and now “you can’t tell the difference.” He said he was creating a deepfake. .
The company is developing a TikTok account that perfectly mimics Tom Cruise, “Deepfake Tom Cruise,” and also turned into Simon Cowell and his co-jurors on an episode of “America’s Got Talent.” He also created a super authentic Elvis Presley.
While filmmakers are excited about the technology’s potential, questions about its abuses hang in the session.
“This set of technologies represents a set of social changes, like the Industrial Revolution, that will unfold over the next 20 to 50 years, so people should be worried about what will happen,” Graham told AFP. rice field.
“Unfortunately, I don’t think we can stop technology from advancing because a lot of it is open source. There’s really nothing to turn off.”
His advice is, “You should try to own and control the rights to your biometric data, your voice, and the way you look, and you really need to lock it down.”
– Voice Clone –
Magdalena Zielinska of Poland’s Elevenlab, which claims to have developed the “most expressive” AI voice available, says tools to check whether a voice is synthetic will be essential.
Unlike previous robotic AI voices, the model learned to reproduce the pace and intonation of human voices.
She says the tool allows directors to see how a scene sounds and advertisers to see what voices resonate best with their clients. It can also be used to fix post-production issues.
Zielinska said the technology could allow actors to license their voices and do more projects at the same time.
A voice actress fleeing the Ukrainian war struggled to find work in Poland, but now uses technology to correct her English accent and “now makes money,” she says.
French filmmaker Matthias Cherbourg predicts that eventually 90% of the production of an entire movie set will be done by AI.
“Whatever the job is, hire an AI specialist for your team now, because you will regret it in a year,” he warns.
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