Delray Beach, Florida, June 5, 2026 /PRNewswire/ — According to MarketsandMarkets™ video streaming software market is rapidly expanding, with the market size expected to increase from approximately USD 13.8 billion in 2026 to USD 26.13 billion by 2031, at a CAGR of 13.6%.
See 320 pages of 250 market data tables, 150 figures, and a detailed table of contents on Video Streaming Software Market – Global Forecast to 2031
Video streaming software market size and forecast:
- Annual market size: 2021-2031
- Market size in 2026: $13.8 billion
- Predicted market size in 2031: $26.13 billion
- CAGR (2026-2031): 13.6%
Video Streaming Software Market Trends and Insights:
- Growth of OTT video streaming platforms, increasing demand for live streaming software, and increasing consumption of online video content are driving the expansion of the video streaming software market.
- The AI video workflow tools segment is estimated to grow at the fastest rate of 21.1% in the video streaming software market during the forecast period.
- By streaming type, live streaming is estimated to grow at the fastest rate of 15.6% during the forecast period.
- Connected TV (CTV) and streaming platforms are expected to hold the largest market share of $9.86 billion in 2031 in the global video streaming software market by consumption mode/device.
- Asia Pacific is the fastest growing region in the video streaming software market due to the expansion of OTT video streaming platforms, increasing mobile video consumption, and rapid digital content delivery across smartphones and connected devices requiring scalable cloud-based video streaming software infrastructure.
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The video streaming software market is strengthening globally as media companies, OTT providers, enterprises, and educational institutions expand live streaming and on-demand video delivery to support digital engagement and global audience reach. Large-scale streaming deployments across North America, Europe, and Asia Pacific are generating large amounts of concurrent traffic and increasing demand for scalable cloud video streaming platforms and high-performance content delivery networks. Organizations are moving from traditional on-premises media servers to a centralized, hybrid cloud video streaming software architecture that enables cross-platform delivery, AI-powered video analytics, and advanced audience insights. Streaming platforms must maintain highly concurrency workloads while ensuring low-latency playback, adaptive bitrate streaming, and seamless multi-device compatibility. Rising data privacy regulations and digital content protection standards are accelerating the adoption of DRM-protected streaming, encrypted video delivery, and region-specific compliance controls. As global digital media consumption expands, scalable, secure, analytics-driven video streaming software is becoming a fundamental component of modern content delivery ecosystems.
By streaming type, live streaming is expected to garner the highest CAGR during the forecast period.
Live streaming technology enables real-time video delivery across sports broadcasts, entertainment events, corporate communications, live commerce, gaming, digital learning, and interactive audience engagement environments. Standard live streaming will continue to support large-scale OTT broadcasts and digital events where delivery stability and audience scalability are prioritized over real-time interaction. Low-latency streaming technology is rapidly expanding across live auctions, sports engagement, virtual classrooms, and enterprise collaboration workflows where playback delays need to be within seconds to support synchronized audience participation. Ultra-low latency streaming is becoming increasingly important for real-time cloud gaming. betimmersive sports streaming, and interactive communication applications that require sub-second response times and highly synchronized audience interaction. Innovations are accelerating around WebRTC delivery, low-latency HLS, AI-assisted bitrate optimization, edge-native orchestration, and adaptive streaming intelligence designed to improve stream stability during high-concurrency events.
According to Agora, in March 2025, the company announced a conversational AI engine optimized for ultra-low-latency audio and interactive streaming experiences. According to Agora’s documentation updated in March 2025, its interactive live streaming premium infrastructure supported ultra-low latency streaming from 400ms to 800ms for real-time engagement applications. According to Wowza, in September 2024, the company expanded its low-latency streaming interoperability through a partnership with LCEVC to support advanced real-time streaming workflows. Strategic collaboration between cloud providers, CDN vendors, AI companies, and streaming infrastructure providers is increasingly focused on scalable ultra-low latency architectures, synchronized viewer engagement, and AI-driven stream optimization ecosystems.
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By consumption mode/device, mobile/handheld devices are expected to have the largest market share during the forecast period.
The mobile and handheld streaming environment is driving a major transformation across the video streaming software market as consumers increasingly prefer personalized on-the-go video experiences on their smartphones and tablets. iOS streaming applications are increasingly optimized for premium video rendering, low power playback efficiency, secure content protection, and immersive user interfaces designed for high-value OTT and subscription streaming experiences within the Apple ecosystem. The Android streaming platform continues to dominate global streaming accessibility through scalable device compatibility, adaptive playback optimization, AI-powered recommendation integration, and flexible monetization support across a highly fragmented device landscape.
Innovations are accelerating around AI-powered bandwidth optimization, vertical video interfaces, offline playback intelligence, and 5G-enabled low-latency streaming architectures designed to improve mobile engagement and reduce playback interruptions. According to Brightcove, the company introduced Vertical Video Experiences in December 2025 with enhanced AI-powered localization capabilities that support mobile-first streaming usage and personalized audience engagement workflows. Streaming providers are increasingly prioritizing mobile native engagement models, AI-powered playback optimization, and low-latency mobile delivery architectures to support increased global mobile video consumption and a creator-driven streaming ecosystem.
North America is expected to lead the market during the forecast period.
North America remains a highly attractive region for video streaming software vendors due to widespread broadband penetration, a mature OTT ecosystem, strong cloud infrastructure, and high enterprise demand for digital video engagement platforms. Media companies, enterprises, educational institutions, and sports broadcasters in the United States and Canada are increasing investments in scalable video streaming software to support live streaming, video on demand, hybrid events, employee communications, and personalized viewing experiences. According to TV Technology in August 2025, streaming intelligence provider NPAW reported that smart TVs and set-top boxes account for 69% of video-on-demand viewing time in North America, highlighting continued consumer preference for high-quality, big-screen streaming experiences.
At the same time, vendors are enhancing AI-powered video capabilities such as automatic captioning, multilingual localization, metadata generation, and adaptive content delivery to improve audience retention and operational efficiency. AI-powered dubbing and localization is becoming a key competitive differentiator for streaming software providers operating in North America. Reuters reported in March 2025 that Amazon Prime Video introduced AI-assisted dubbing for licensed movies and series in English and Spanish to expand the accessibility and audience engagement of multilingual content. Similarly, Business Wire reported in April 2026 that 3Play Media launched an AI dubbing solution for YouTube creators that combines AI-based translation, human language refinement, and performance analysis to support global content distribution. These developments show that vendors are rapidly integrating generative AI, real-time captioning, and automated localization workflows to accelerate the expansion of cross-border streaming while reducing content adaptation costs.
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Top companies in the video streaming software market:
Top companies in the video streaming software market include Amazon Web Services (AWS) (US), Comcast Technology Solutions (US), Vimeo.com (US), Microsoft (US), Synamedia (UK), IBM (US), Brightcove (US), Kaltura (US), Edgio (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse Video (Canada), Akamai Technologies Contains. (USA), Dailymotion (France), Hive Streaming (Sweden), Blue Billywig (Netherlands).
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