Intel has taken a different path with its latest processors, focusing on basic computer performance rather than the artificial intelligence features the company has been promoting for more than a year.
chip manufacturer showed off The company’s Core Ultra Series 3 processors were announced at CES 2026 in Las Vegas last week. than that discuss AI, Intel emphasized Chip operating speed and battery life. this break This is different from what most tech companies are doing these days, which is using AI as the main selling point of new laptops.
battery performance beat Apple products
these chips Case For Intel, because they are First built in the company’s 18A technology called It took years to develop. Laptops equipped with these processors can run up to 27 hours on a single charge. This is a huge step up from older Intel chips and better than what Apple currently offers. MacBook Air scores 18 time, MacBook Pro lasts up to 24 hours.
Pavan Davuluri, President of Windows and Devices at Microsoft, said: talked on Yahoo Finance on the show. “The basic thing I think issthThese will be faster, more responsive, and more valuable PCs. ” he said.
Intel did it nurture For AI talking about Although it’s a new chip, the company has clearly decided to focus on thing Regular shoppers are actually careful when buying a laptop.
Forrester senior analyst Alvin Nguyen explained why.motherKes sense. “Communicate using what people understand, what they are familiar with,” he told Yahoo Finance. “If you can say that, definitely.” … Faster speeds, longer battery life, and more AI… I think that would be a great message. ”
This launch has great meaning For Intel, it is i will try To turn things around. Jim Johnson is senior vice president and general manager of Intel’s Client Computing Group. He said the company is satisfied with the production of these chips.
“We have absolute confidenceethThe 18A lamp will prove this,” Johnson said. I’ll try as much as I can. Just let it happen. Let’s try it. We are launching wafers like you don’t believe … we have two [factories] We are running 18A and are in high demand. ”
Greatly improved gaming performance
These processors are really important For Intel. The company has lost customers to Advanced Micro Devices over the past few years. for A mistake made by Intel. Core Ultra Series 3 is Intel’s biggest attempt to regain trust with the public and businesses by making chips that work out of the box. kill battery.
Testing laptops with new chips at Intel booth showed What can they do? Some machines ran blockbuster games like Battlefield 6. Some laptops had discrete Nvidia graphics cards, while others simply used the graphics built into the Series 3 chip. Both types handled the game without issue problem.
This is actually cute Amazing. For years, the graphics built into processors weren’t enough for serious gaming. I can start the game, but I’ve turned all the settings down too low and it looks terrible. The Core Ultra Series 3 ran several games smoothly. genuine change.
intel have strict It’s a competition though. AMD also announced new laptop chips at CES, and Qualcomm also showed off new chips. enter computer market.
AMD CEO Lisa Su talked She spoke about her plans at a meeting with the company’s financial analysts in New York City in November. she said AMD expects to account for up to 40% of PC market revenue over the next three to five years. This is double the 20% revenue share that AMD had in 2025.
Intel needs to do the following please don’t do that From what happens. The company’s latest chip may be just what it needs to retain customers.
