- · of Hyundai Motor Group Connected car services reach 10 million subscribers just 1 year and 10 months after reaching 5 million subscribers, and are expected to reach 20 million by the end of 2026
- · As connected car services such as Bluelink, Kia Connect and Genesis Connected Services expand globally, so too do international subscribers
- · Hyundai Motor Group considers expanding into Southeast Asian market by strengthening partnership with world’s leading service provider
- · Expanding Connected Car Services with the Transition to Software-Defined Vehicles
Seoul, June 26, 2023 – Hyundai Motor Group (the Group) surpassed 10 million global connected car service subscribers this month. This milestone comes just 1 year and 10 months after reaching 5 million subscribers in August 2021. This rapid growth supports the acceleration of the Group’s Software-Defined Vehicle (SDV) strategy.
Connected car services use wireless networks to enable in-vehicle infotainment systems and smartphone applications, giving customers convenient access to their vehicles. These services have evolved beyond the basics of real-time navigation, voice recognition, and remote vehicle control to include innovative services such as over-the-air (OTA) updates, in-vehicle payments, and audio/video streaming. increase. Hyundai, Kia and Genesis currently operate Bluelink, Kia Connect and Genesis Connected services.
“Our goal is to accelerate the transition to the SDV era by focusing on software technology that seamlessly connects all movements,” said Hae-Young Kwon, vice president of Hyundai Motor Group’s infotainment development center. said. “We will continue to expand our ecosystem to provide customers with more personalized mobility services.”
The Group was the first to introduce connected car services in South Korea in 2003, and has since expanded its services to global markets. In overseas markets, it first launched in the United States in June 2011 and has expanded to China, Europe, India and most recently Singapore, serving customers in more than 50 countries.
Global subscribers are growing rapidly, reaching 1 million in May 2018, 5 million in August 2021, 8 million in October 2022, and 10 million this month . As the global market for services expands, overseas subscriber numbers are growing at a faster pace than South Korea.
With this growth trend, the Group expects to reach 20 million subscribers globally, including South Korea, by the end of 2026.
Going forward, the Group is considering expanding connected car services to the Southeast Asian market by strengthening cooperation with major service providers around the world and further developing innovative services that meet the diverse needs of customers. I am planning to go.
In addition, with the transition to the SDV system of the Group, further enhancement of connected car services is expected. The group unveiled its vision and strategy for SDV at its ‘Unlock the Software Age’ event in October 2022, announcing that it would begin making OTA software updates available for all future vehicle models.
Based on a domain-focused architecture, the Group integrates vehicle controllers in four domains including electronics and convenience, driving performance, infotainment and advanced driver assistance systems. Ultimately, it is expected to evolve to a centralized architecture for unified control.
In addition, the Group is also working on the development of software and related devices from the perspective of a comprehensive user experience. Mobility devices will connect with various services to build a new mobility ecosystem, enriching mobility data and AI technology. understands user intent and all experiences are naturally connected.
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About Hyundai Motor Group
Hyundai Motor Group is a global company that builds value chains based on mobility, steel, construction, logistics, finance, IT, and services.
With approximately 250,000 employees worldwide, the group’s mobility brands include Hyundai, Kia and Genesis.
Armed with creative thinking, collaborative communication, and a willingness to take on any challenge, we strive to create a better future for all.
For more information about the Hyundai Motor Group, please see below. www.hyundaimotorgroup.com
