Mark Zuckerberg says the company’s AI efforts have paid off.
Mark Zuckerberg, co-founder, executive chairman and CEO of Meta Platforms (formerly Facebook), said that since Meta launched its TikTok rival short-video app Reels, AI recommendations have been helping users stay on track. time increased by more than 24%. on Instagram.
Zuckerberg specifically credits artificial intelligence for pushing recommended content into user feeds to increase engagement. According to him, his AI research at the company “is yielding good results across our apps and business.”
Today, more than 3 billion individuals use at least one of our apps every day, he claimed in a Facebook post announcing Meta’s quarterly results.
“Investments in recommendation and ranking systems have resulted in many of the results we see today across discovery engines, reels and advertising.”
“In addition to seeing content from friends and family, over 20% of content on your Facebook and Instagram feeds is recommended by AI from people, groups or accounts you don’t follow. , about 40%.Since we launched Reels, our AI recommendations have increased our time spent on Instagram by more than 24%,” he continued.
On the financial benefits of using artificial intelligence, he said: For the last 6 months. ”
“We are also making progress in our work to build business messaging as the next pillar of our business. Since then, the number of businesses using our other business messaging service (WhatsApp paid messaging) has increased 40% quarter-on-quarter.”
Meanwhile, Meta Platforms has combined its advertising products, business messaging and commerce divisions into one division, The Information reported Thursday, citing an internal message from company executive John Hegeman.
The move comes as part of a broader effort by the social media company to reduce the number of middle management positions across the company, the report said.
Facebook and Instagram owners cut 21,000 jobs and cut middle management positions as they work toward CEO Mark Zuckerberg’s goal of making 2023 the ‘year of efficiency’ Along with plans to flatten the structure of
