Seafood Expo Asia/Seafood Processing Asia unveils conference program addressing AI, sustainability, future of aquaculture, consumer trust, and more

Consumer trust and market trends

session titled Featured Seafood: Trust. taste. tomorrow’s consumer announces the results of GlobeScan’s bi-annual survey, commissioned by the Marine Stewardship Council (MSC), which tracks consumer attitudes across more than 20 global markets. The study, which was just unveiled at Seafood Expo Global in April, has landed in Singapore at a critical moment. Participants will explore how rising sustainability expectations, pressure on the cost of living and changing retail trends are reshaping purchasing decisions, and what it takes to build lasting consumer trust.

The most pressing issues facing Asia’s shrimp trade will be discussed in a session on rebalancing export-dependent supply amid changing demand and price signals across key markets. Amid declining Chinese imports, rising U.S. tariffs, and uneven agricultural production trends, these forces are already reshaping trade flows, pricing power, and production planning decisions that will determine which Asian producers can protect margins and maintain market access in 2026-2027.

innovation and technology

A panel of industry stakeholders will discuss the rapid adoption of circular aquaculture systems across the region. RAS Aquaculture: Why Asia is leading the way. This panel will provide an honest assessment of the real-world challenges, along with the compelling results already achieved in markets across Asia, and demonstrate what this leadership position means for the future of sustainable fish production around the world.

A session on the growing demand for processed seafood products in Asia will discuss how advanced automation, increased productivity, and increased focus on consumer trends are profoundly transforming the industry across Asia. Challenging market conditions are causing the industry to rethink the future of processing environments, and innovative tools and precise systems are enabling processors to optimize resource utilization, promote sustainability and maximize profits. This session will feature Marcel Franz, Managing Director of BAADER Asia, and Nils Rabe, Fish Global Sales Director of BAADER.

Eric Enno Tam, CEO of ThisFish Inc., maps practical and innovative applications of AI across the seafood supply chain. The definitive guide to AI and the tuna value chain. From machine learning and computer vision to generative AI and AI agents, Tamm outlines how these technologies are already reshaping operations and provides a future vision of what an AI-optimized tuna value chain from ship to fork will look like.

Food integrity and digital resilience

FAO GLOBEFISH holds timely meeting Seafood fraud: mislabeling, market demand, and consumer trust. Building on FAO’s recent technical paper on food fraud in the fisheries and aquaculture sector, this session will examine the scale of the problem, with up to 20% of fisheries and aquaculture products globally potentially being mislabeled, and fraud particularly prevalent in processed products, restaurants and catering. This session will examine how price incentives, supply chain complexities, and governance gaps interact to enable fraud, and what governments, industry, retailers, and standard-setting bodies are doing to address fraud.

The invisible net: ensuring the digital integrity and resilience of Asia’s seafood supply chains will discuss emerging risks in this area in a session led by the Chairman of the Seafood Industry Cybersecurity Alliance (CSAFI). As seafood supply chains become increasingly strengthened with IoT-enabled processing plants, AI-driven logistics, and blockchain-backed traceability, they also become vulnerable to cyber-attacks. Incidents in global logistics networks have increased by more than 900% in five years, and a single breach can quickly lead to product damage, financial loss, and reputational damage.

This session will present a 2026 roadmap for securing operational technology, defending traceability data against digital fraud, and establishing the business case for cybersecurity as the core of ESG and trade compliance.

Seafood Expo Asia/Seafood Processing Asia is a trade event that brings together buyers from across Asia and industry suppliers from around the world to network and do business in the lucrative Asian market. The event is produced by Diversified and is held annually in Asia. SeafoodSource is the Expo’s official media outlet with year-round coverage of industry news.

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Diversified is a global B2B events and media company that strengthens the business community by facilitating spaces for professionals and businesses to connect and grow, both in-person and online. The company serves as a trusted partner across a variety of industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology, and more. The company’s global seafood exhibition and media portfolio includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia/Seafood Processing Asia and SeafoodSource.com. Founded in 1949 and headquartered in Portland, Maine, this global company has divisions and offices around the world, including Australia, Canada, Hong Kong, and the United Kingdom. Diversified is a third generation family-owned business. For more information, please visit www.divcom.com.