Monday.com touts AI as cure for productivity slump

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“Modern work isn’t working,” Dean Swan, vice president and general manager of Asia Pacific and Japan at Monday.com, said at the company’s Elevate conference in Sydney, arguing that artificial intelligence (AI) is essential to reversing productivity declines.

Mr Swan said burnout had increased to 61 per cent of Australian workers, and labor productivity was expected to fall by 1.2 per cent from 2022.

He told attendees that AI will “fundamentally change modern work,” and encouraged optimism in applying technology for the benefit of individuals, teams, and organizations.

Swan said Monday aims to bridge the gap between AI’s capabilities and its practical impact by moving from a platform that uses software simply to manage work to one that actually manages work. do the work. To this end, the company recently introduced Agent Factory, allowing users to build their own AI voice agents and democratize the technology.

Casey George, who was recently named chief revenue officer, cited a McKinsey study that found that sales teams improve win rates by 30% when they implement AI.

George noted that his team used Monday’s AI capabilities to build an agent to handle incoming sales calls. In the past three months, agents have fielded 4,500 calls, created 450 sales staff appointments, and generated 220 leads.

“It’s the best we’ve ever had,” George said, noting that potential customers also benefited from a 90% reduction in response time.

The company appears to be capitalizing on the demand for efficiency. The latest financial results showed net income for the nine-month period increased from $9.4 million to $42 million, an improvement compared to the same period last year.

At the Sydney event, three local customers detailed how they use Mondays to solve complex logistical and operational problems.

australia tennis

When Tennis Australia director of venue operations and logistics Emma Hopkins took on the role in 2019, the Australian Open (AO) organization was handicapped by a lack of a single source of truth.

“If you ask four people something as simple as, ‘What time do the gates open on Friday?’ you’ll get four different answers,” she said.

Tennis Australia adopted Monday.com in 2020 to consolidate information in real time. The organization currently operates more than 40 project groups across security, cleaning, logistics and safety through consistent boards on the platform.

Hopkins noted that the event has a hard deadline: “Whether we like it or not, this event starts on January 12, 2026, so we have to be ready.”

Significant use cases include building hundreds of temporary structures in Melbourne parks. Previously, getting approval from the City of Melbourne required managing around 10,000 documents via email, a process Mr Hopkins described as a “complete nightmare”.

“In fact, on the eve of AO 2020 the team basically fell apart,” she recalled. “The next morning, I was opening the gate, but suddenly I couldn’t open it.”

This process is now fully processed through Monday. The contractor will upload the necessary documents such as structural drawings, wind ratings, and fire protection technical specifications directly to the commission. The City of Melbourne reviews projects and provides feedback within the platform, allowing builders to make changes instantly.

Once signed, a public entertainment facility license will be issued. “If you don’t have that license, you can’t open the gates,” Hopkins said.

ray white group

Real estate giant Ray White Group uses the platform to bridge the gap between project management and content creation. On Monday, the marketing team integrated with design platform Canva via Zapier to automate daily tasks.

Todd Alexander, the company’s head of marketing, said the consolidation is “driving significant efficiencies.” For example, if a Ray White agent wants to sponsor a local event, just enter your details and a customized sponsorship logo will be generated and sent to you automatically.

Similarly, the creation of recruitment materials is also automated by the system. When a new agent is hired, the studio enters their name and photo and begins generating a PDF document that shows how the new agent will appear in marketing materials.

The flagship application of this integration is Ray White’s luxury housing magazine. Listings are filtered by price range to create a shortlist and reviewed by agents. Data is then fed into Canva starting Monday to process page layouts.

Alexander said automation allowed the team to create a 70-page layout in 10 minutes. “We couldn’t do anything without Monday.com.” luxury housing” said Alexander, noting that traditional production methods are cost-prohibitive.

freedom

Freedom, a furniture retailer, reported a 26x return on investment and saved over 8,100 man-hours in the first 10 months by using Monday CRM (customer relationship management) in its dropshipping operations.

Dropship director Quentin Williams explained that Freedom purchases approximately 55,000 products wholesale from approximately 200 suppliers and handles last-mile logistics. Unlike standard marketplaces, our selection is curated to stay on-brand. For example, 30% of the retailer’s upcoming rug lineup will be dropshipped.

But rapid growth meant what the company called “more disruption.” Freedom, which was already using Monday for work management, chose the vendor’s CRM product to simplify operations, and Williams notes it was easier to implement than competitors HubSpot and Zoho.

This retailer uses CRM and Microsoft Outlook integration to collect supplier communications and run vendor compliance campaigns. The system tracks evidence about regulations such as Western Australia’s ban on foam plastic packaging and national standards for furniture stability.

Williams added that the workflow ensures staff are informed at every stage of the transaction, not just the final outcome. “Systems don’t create clarity; humans create clarity,” Williams says. “But a good system allows people to create clarity.”



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