antonio bravo I talked to ashley kramerChief Revenue Officer of OpenAI, will discuss how AI is impacting the entire banking business value chain. Super individualized proposals tailored to customer needs to Intelligent automation and process redesign Drive value creation and improve customer experience. According to him, “The cross-cutting nature of AI requires everyone’s involvement. AI success goes far beyond technology and data teams. At BBVA, our strategy spans all disciplines, combining common challenges with detailed, specific efforts to scale up transformation.”
Because leadership is a key element in this transformation, Senior management involvement It has become one of the main drivers of technology adoption within banks. Management sees technology as fundamental to the ongoing structural transformation of BBVA’s way of working and organizational culture.
Cross-functional implementation in the organization’s daily life is the second determining factor. In particular, BBVA has established a global unit to drive adoption in all regions and countries. We also introduced the role of “Wizard”. The 300 AI specialists are working to scale the implementation of this technology by accelerating the development of real-world use cases from within the business sector itself. “The goal is to help employees become ‘super users’ of AI, transforming the way they work and increasing their impact,” Bravo explained.
The results are already visible and look promising. Use of OpenAI tools is becoming widespread among employees, with over 4,000 active GPTs and usage on average 4.1 days per week. Claims to save nearly 3 hours a week. This effect can translate into up to 80% time savings for certain tasks such as reporting and risk analysis.
As a final reflection, BBVA’s Global Head of Data recommended that companies embarking on this transformation prioritize learning, remain humble and “avoid clinging to current beliefs because the possibilities that technology brings can change tomorrow.”
