Advertising Week plays futuristic Oprah in the industry.
The new campaign featuring over 100 personalized films created using VEO 3 technology is part of everything for tomorrow. This campaign was created by Mekanism Ai Superstudio and offers a glimpse focused on AI playing around with our future.
Personalized videos will speak directly to advertising week speakers, advisory committee members and conference participants, including Kevin Bacon, Alex Frias (Steve Madden), Alex Schulz (Meta), Emilyp Laser (Formula 1), Gary Wennerchuk (Vinor Media), Jessica Holtz (Kaa), Keen Benjamin (Gassinjanman) and Kevinhan (Gasspenman). Kelleher (AMC Networks), Laurie Lam (Elf Beauty), Mark Howard (Time), Raja Rajamannar (MasterCard), and more.
Some were made for Luz Corona, the US editor of the campaign.
Each film features characters, like “Rich Media Cream,” who deal directly with the subject matter, whether authentic or not, and celebrate the supposed contributions to the industry.
Apart from personalized videos, Mekanism Ai Superstudio has also created a series of more general satirical videos to celebrate the future of creativity and marketing through AI. In the future, people will use “AI Slops” in all sorts of weird ways, including face cream and food, but another shows the future of zombie ads. the walking deadAnother characteristic is the intelligently speaking dog.
“When Mekanism approached us with the idea of an AI-driven campaign in AW New York that included the new use of truly creative technology, we immediately said yes,” Advertising Week's global president Ruth Mortimer explained in a statement. “We know there is a lot of debate about the impact of AI on human creativity. We want the marketing industry to see how AI can be used that can be personal, engaging and even interesting.”
According to the release, the campaign is the first time that an advanced AI video platform has been used for a massive personalized ad campaign, but Publicis used the Marcel AI platform in 2024 to create 100,000 personalized AI videos for holiday appreciation messages.
Advertising Week New York brings leaders and innovators across marketing, media, technology and culture. Founded in 2004, the event will be held from October 6-9, 2025 at 100 W. 33rd St., 33rd Avenue, New York.
Mechanism CEO Jason Harris chatted in a campaign last year about how the agency, which was acquired in 2022 by Canadian-based holding company Plus Company, is employing generation AI.
