At this year's Cannes Lions International Creativity Festival, Tiktok is bringing the spotlight to a new chapter in creative empowerment, inviting brands, agencies and creators to build a future of storytelling. As a cultural centre and creative breakthrough, Tiktok invites brands to evolve how ideas shape, expand and succeed. Tiktok's generative AI tools simplify creativity and make it more efficient and effective to enable the entire ecosystem, from global brands to small and medium-sized businesses, to unleash business growth.
Today, we are revealing the next evolution of Tiktok Symphony, a suite of generative AI tools designed to streamline creative production and spark bold new ideas. Introducing a new cutting edge generation AI tool – Video from image, Video from textand Showcase Products – To make it easier than ever for marketers to unlock new creative possibilities and create and optimize Tiktok-First content.
It also expands the scope of the symphony through new integration Adobe Express and wpp openproviding marketers and creators with powerful and tiktok first tools where they work. Together, these innovations simplify content creation, amplify storytelling, and expand what is creatively possible with Tiktok.
“We are entering a new era of creativity. Ideas move at the speed of culture, and AI accelerates it rather than replacing imagination.” said Andyan, global head of creative and branded products. “Tiktok Symphony lets you tell a global community of marketers, brands and creators the stories that resonate, expand and influence Tiktok.
Creativity accelerated with the Tiktok Symphony Orchestra
and Images of the symphony to the video, We are achieving static images – instantly converting product photos, mood boards, or brand assets into scroll-stop branded content. Adding an image and a short text prompt creates a 5-second ticktok first clip. This allows you to create engaging ads that connect your brand to the Tiktok community. Video from Images is an easy, efficient and effective way for marketers to unlock new creative formats, generate multiple variations of existing intra-brand content, and realize a complete product catalog.
Now, at a short, simple text prompt, Symphony Text to Video Marketers can instantly realize ideas without the need for visuals, allowing advertisers to quickly generate, test and iterate concepts before full production begins. Video to video text is also a quick and easy way for marketers to create multiple campaign concepts, test different creative executions, and customize content at scale.
With the launch of Symphony Showcase products, By introducing them at Symphony Digital Avatars, we help advertisers put their products at the forefront and center. Whether they are selling water bottles or promoting the app, showcase products help brands realize static product images by adding digital avatars to model them. Upload images and select your avatar to create an attractive 5-second Tiktok-First video clip. There are three ways marketers can show you a product.
- Keep Products: Create videos using the avatars that hold the products that advertisers want to work with.
- Clothing: The avatar experiments and models clothing items to create a video.
- App: Create a video with an avatar holding a phone that introduces the selected app.
To help advertisers build trust with their audience, Symphony Content is automatically labelled as AI generation and experiences multiple rounds of safety reviews, ranging from uploaded visuals or prompts to generated content.
Bring Tiktok Symphony to the tools marketers use
To fuel the entire Creative Ecosystem, Tiktok has invested and built the tools together with partners, allowing brands to seamlessly bake Tiktok First Strategies into their marketing campaigns. Today, we will expand our partnership with Adobe to provide access to Symphony Image directly to our videos Adobe Express, Adobe's go-to tool for creating and collaborating social content. With this update, Adobe will allow brands, small business owners and creators to create Tiktok First content within the Adobe Express app on their desktop, allowing clients to breathe new life into existing branded content and accept new creative formats.
We are also excited to showcase the integration of Tiktok Symphony features. wpp openWPP's AI-enabled marketing platform helps WPP teams create more AI-driven content strategies and change how global brands engage with the Tiktok community. Today, all WPP employees have access to Symphony Creative Tools, including Symphony AI Dubbing, Generate & Remix Videos, and Symphony Digital Avatars, making it easy to increase content development, creativity and productivity with Tiktok.
“We continue our commitment to the entire creative ecosystem to realize our vision of creativity that drives technology that drives real outcomes beyond productivity. We partner with leaders in marketing content creation to bring the power of the Tiktok Symphony Orchestra to more tools and solutions. said Andyan, global head of creative and branded products. “We're not just evolving space. Together we're redefineing what's creatively possible.”
“We promise users to bring the most innovative technologies of today. They can achieve creativity in a way that speaks to their audience. Introducing the symphony capabilities to Adobe Express users will simplify their potential and simplify the generation of Tiktok-first while expanding their creative possibilities.” Aubrey Cattell States, Adobe's VP Developer Platform and Partner Ecosystem
“Using Tiktok's Symphony Suite, we give our creatives even more firepower, pushing boundaries and experimenting for our clients. It's about making creativity smarter, faster and more effective, mixing the magic of human touch with the power of AI to bring killer results to the world's biggest brands,' Rob Riley, WPP's top creative officer.
Image to Video, Text to Video and Showcase products will be available on Tiktok Symphony Creative Studio to all global advertisers in the coming weeks. Learn more about AI Creative Tools here.
This is just the beginning of our creative revolution, together with brands, agency partners and the creator community, to bring the entire ecosystem to power as Tiktok's innovative storytellers.
