6 Big Generative AI Products on AWS, Partner Offer: Ruba Borno

Ruba Borno, Worldwide Channel Chief at AWS, has huge plans to advance newly released artificial intelligence solutions through partners as AWS begins to “democratize access” to generative AI is being prepared by Amazon Web Services.

Borno, Vice President, Head of Worldwide Channels and Alliances at AWS, said in an interview with CRN: “A key achievement we are helping our customers with is giving them the flexibility to choose how they want to build with generative AI.”

AWS Global Channel Leaders said customers and partners can choose from three options: Build your own base model using a dedicated machine learning infrastructure, leverage a pre-trained base model as a base model to build an application, or not use a service with built-in generative AI Requires specific expertise in the underlying model used.

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Generative AI on AWS is ‘not new’

Before diving into the generative AI solutions and initiatives AWS is encouraging partners and customers to use, such as free access to Amazon Bedrock and Amazon CodeWhisperer, Borno remembers that Amazon is nothing new to the AI ​​market. said it was important.

With generative AI taking center stage in 2023, thanks to the popularity of products like OpenAI’s ChatGPT, which is backed by AWS’s cloud rival Microsoft, Borno said Seattle-based cloud companies have been around for decades. We want to remind the market that we have invested in machine learning for years.

“AI and machine learning is nothing new for Amazon. We have invested heavily in the development and deployment of this technology for 20 years, both customer facing and internal operations,” Borno said. says. “Since day one, we have helped over 100,000 customers innovate with machine learning and AI.”

Generative AI is an application that can generate images, text, speech, and synthetic data in response to prompts. “Our partners play a key role in helping our customers harness the potential of generative AI,” he said. “We are still in the early days of generative AI, but our partner should not delay building the foundation for her generative AI product on AWS.”

In an interview with CRN, Ruba Borno discusses AWS’ most important generative AI offerings and channel initiatives partners should leverage in today’s market.