introduction
In a digital age dominated by visual storytelling, marketers are always looking for ways to quickly and efficiently create engaging content. AI video generation tools have emerged as game changers, providing your business with the ability to create high-quality videos with minimal time and resources. However, not all AI video generators are built the same way. Especially when it comes to generating marketing videos that last over 30 seconds.
This article explains the best AI video generation tools for creating long format marketing content, as well as how to further enhance your output using dedicated video upscaling tools such as AVCLABS Video Enhancer.
Why AI video generation tools are essential for marketers
Marketing content requires speed, quality and consistency. Traditional video production can be expensive and time-consuming. AI video generation tools streamline this process by automating tasks such as scripting, animation, narration, editing.
For videos over 30 seconds (IDEAL for product demos, instructional videos, or social media ads), AI video tools should provide flexibility in terms of duration, brand customization, and quality of export.
Let's dive into some of the best tools available today.
1. Synthesia – Perfect for professional talking head videos
overview:
Synthesia is widely recognized for creating realistic AI avatars that speak scripts in over 120 languages. Perfect for educational and corporate marketing videos.
Strong Points:
- High quality avatars and narration
- Multilingual Support
- Easy to use interface
- Custom avatars and branding features
Cons:
- Limited scene transition
- Depending on your plan, longer videos can be expensive
Video Period Support: Yes – Supports video for more than 30 seconds.
2. Picture – Perfect for turning text into videos
overview:
Picturetory turns long-form content, such as blog posts, white papers, or transcripts, into visually engaging videos with narration and stock footage.
Strong Points:
- Perfect for reusing written content
- Auto-caption and summary features
- Perfect for social media-enabled content
Cons:
3. RunwayML – Perfect for creative and studio style videos
overview:
Runway ML is a powerful video generation and editing platform used by creators and marketers alike. Supports Gen-2 AI video generation from text, images, or video inputs.
Strong Points:
- High visual quality
- Real-time collaboration
- Wide range of creative control
Cons:
- A sharper learning curve
- More resource intensive
4. Deep Brain – Perfect for high-speed AI presenter videos
overview:
Deepbrain allows you to quickly create human-like AI avatar presentations. Perfect for startups and SaaS companies looking for useful walkthroughs and product intros.
Strong Points:
- Fast video generation
- Realistic avatar
- Custom script input
Cons:
- Limited Design Flexibility
- A bit of robot audio
5. Lumen5 – Perfect for social media and content marketing
overview:
Lumen5 converts blog content and news articles into engaging video content. Its drag-and-drop interface and wide range of templates make it popular among marketers.
Strong Points:
- easy to use
- Specially designed for marketers
- Brand Library and Style Options
Cons:
- The narration is basic
- Manual editing may be required for longer videos
Bonus Tip: Enhance AI-generated videos with AVCLABS video enhancer
These tools can quickly generate impressive videos, but output quality can be lacking, especially if you are using a free or low-rise plan. That's where AVCLABS Video Enhancer AI appears.
Why use it?
AVCLABS uses AI's upscaling technology to improve video resolution, remove noise and reduce details. iDEAL is for improving your marketing videos before publishing on high-resolution platforms such as YouTube and LinkedIn.
Top Features:
- Luxury up to 1080p, 4k, or 8k
- Frame interpolation for smoother movement
- Talking Head Video Face Refinement
- Interlacing and colour enhancement
The AVCLABS Video Enhancer ensures that your marketing content looks sophisticated and professional, whether you're working on AI-based videos that look a bit flat or compressing compressed social clips.
Conclusion: What is the best tool for you?
The best AI video generation tool for marketing depends on your specific needs.
- Want a realistic presenter for training or intro? Synthesia or Deepbrain is your choice.
- Want to reuse text and blog content? Picture or lumen5 is very useful for you.
- Do you need film creativity? Use runway ML.
However, no matter which AI tool you choose, strengthening your final product should never be overlooked. If you're aiming for premium visual quality, AVCLABS Video Enhancer AI is a smart companion for filming AI-generated videos from Good to Great.
