A new Parks Associate study explores familiarity and use of generative AI
Dallas, August 14, 2025 /PRNewswire/ -Parks Associates' latest consumer survey of 8,000 US Internet households found that 15% of US Internet households use paid AI applications. Of those paying for today's generation AI apps, 75% are willing to be willing to pay for smart home AI services. Quantified consumer research; Smart Home AI: Applications and consumer perception, Quantify familiarity with and using generative AI and measuring perceptions and concerns about artificial intelligence.
“Consumers say they value devices that understand the context and can take action on their behalf. AI familiarity is accelerating and reshaping the way consumers value smart high-tech. Elizabeth Parkspresident, CMO, Parks Associates. “These early adopters are a key audience to win and transform into influencers for more mass market customers.”
Parks Associates Research finds that households with smart homes or security solutions have far higher utilization and familiarity with generation AI than the average US household. Companies with AI tools and smart home solutions benefit from sharing strategies across teams on how to best connect solutions with these unique user groups to drive engagement and early adoption.
Additional data:
- Advertising products for using AI can make consumers less likely to buy those products today, with Smart Home and Security products potentially the exception.
- 81% of security system owners feel that at least one safety-related AI-powered benefit is valuable.
- Households with children are much more interested in home management than other homes.
Parks Associates has also released a white paper on the topic. AI transforms your smart home experience. This paper explores how AI applications are restructuring home automation, focusing on improving customer interactions and service models.
The white paper is available for download. Smart Home AI: Applications and Consumer Awarenessavailable for purchase. Please contact us to schedule an interview with an analyst or request specific data Mindi Sue Sternblitz-Rubenstein972-490-1113.
About the park friends
A women-founded and certified business, Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates offers business intelligence and research services through a unique methodology developed over decades, including a quarterly survey of 10,000 internet households.
The company's expertise transcends many industries including home security and smart homes, streaming video, broadband and pay television services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, home control systems, energy management, and technology solutions for multi-d-eating (MDU), small business (SMB), and the marcan building market. https://www.parksassociates.com
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Mindi Sue Sternblitz-Rubenstein
Parks Associate
972.490.1113
[email protected]
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