Like all generated AI video models, Google's VEO 3 shines in small amounts. This week at the company's YouTube event in New York, journalists and creators saw what YouTube shorts can do.
For example, you could shoot a video of the streets in New York and then add a penguin on your skateboard. Alternatively, you can have your AI carry a black belt in karate or manipulate your photos in a way that dances like a ballerina. One demo shows how VEO 3 inserts realistic looking monsters into the living room, with the model casting shadows accurately on the ceiling.
Demo to add object functionality with VEO 3 to YouTube shorts
It makes sense that Google brings the Veo 3 to a short form video product that is directly competing with Tiktok.
And it's an impressive technology. Giving creators this level of power will get caught up in new videos that teams of 3D effect artists may need to implement in the past.
Still, it's hard not to worry. With AI growing across every corner of the internet using fake articles, scams, spam and low-quality slops, YouTube could unleash the beasts to 2.5 billion unsuspecting monthly active users.
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“We hope YouTube adds clear, automatic AI labels to videos generated or modified in VEO,” said Joss Fong, video journalist and host of Howtown. “What Google understands will be a powerful signal [its] Responsibility to help you navigate the surreal and confusing experience of consuming video recently. ”
At the very least, Fong trusts Google because she created an industry-leading AI watermarking system, but she hopes to make it clear to her audience. Even with watermarks and disclosures, people can still fall into AI content. Or, in the case of Fong, you start questioning everything that appears online, including your own videos. She is confident that YouTube will catch the most harmful misinformation, especially regarding world events and major public figures.
Using the technology to create potentially dangerous, misleading or harmful content, Dina Berrada, product management director of YouTube Shorts and Gena Creation, said it was the result of a technological evolution.
“Well, the first YouTube started and people complained about the video of 20 cats,” Berrada said.
YouTube has since evolved into a longer format of content, and the popularity of platforms like Tiktok introduced shorts. According to Berrada, it also received complaints from users. Currently, YouTube shorts account for 70 billion views per day.
Berrada said it takes time for creators to learn how to use VEO 3 to create high-quality content. The company is also learning what content to recommend to audiences. “We don't just optimize for pure engagement, but we really look at the audience's satisfaction and valuable time on watches,” Bellada said.
YouTube's new AI capabilities come when Google embeds technology into every product in its portfolio, from Google Search to Chrome. Earlier this week, the search giant became the fourth company to achieve a $3 trillion market valuation.
YouTube is the world's most popular streaming service. With billions of active users, finding a fresh path to growth can be difficult. The new AI-powered automatic immersion feature is a powerful way for English and Spanish videos to find their original audience in Portugal and Italy.
Fong began making videos for Vox before spinoffs and starting Howtown, but has seen YouTube grow in the wake of the traditional media shrinkage.
“If the video works well, that means people want to see it,” Fong said.
Traditional studios, showrunners, critics, stars and executives no longer direct what will become popular as decades ago. Now it is the thrust of the algorithm that directly determines what people like and what they like in the Internet era. “With the gatekeeper and tastemakers have passed away, we get the media we deserve.”
According to Paul Erickson, principal analyst at Omdia's Media Entertainment Practice, these tools act as “Force Multiplier” and help to multiply short form content on YouTube. “It also leads to more traffic, more consumption, and more advertising revenues, going the road.”
