Young people are being encouraged to take part in a University of Queensland study that uses artificial intelligence technology to develop campaign materials to reduce rates of e-cigarette use among young people.
Associate Professor Gary Chan Kai Chan from Mr. UQ National Center for Youth Drug Use Research The study will use an AI program to co-plan an anti-e-cigarette campaign with people aged 16 to 25, he said.
“E-cigarettes are a major public health concern among young people, parents, communities and health organizations,” Dr. Chan said.
“E-cigarette liquid contains a variety of harmful chemicals, including carcinogens, heavy metals, and high concentrations of nicotine, and exposure to these chemicals can lead to nicotine addiction, respiratory disease, and heart disease. May increase risk of vascular disease.
“In 2019, 2.3% of Australians aged 15 to 24 used electronic money.‑This figure jumped to 13.3% from 2022 to 2023, with the proportion of cigarettes instead of regular cigarettes increasing. ”
Dr. Chan said working directly with this demographic is essential for a successful anti-e-cigarette campaign.
“Using the latest advances in AI and a co-design process with young people, we have developed a library of anti-vaping campaign materials that resonates with young people to deter vaping experimentation and encourage current users to use vaping.” I encourage you to stop.”
The research team used ChatGPT and other AI programs to generate youth-targeted text and images, then took input from 500 participants to tailor the text, images, and campaign materials to suit their appeal and relevance. and ask them to rate it.
“Current processes used to develop campaign materials are slow and costly, and resources are often outdated by the time the design cycle is complete,” said Dr. Chan.
“AI allows us to rapidly co-design a large amount of materials that are appealing, persuasive, and relevant to this audience.”
Dr Chan said the resource will be made available to the public for use by health organisations and schools.
“We want to improve education and awareness of the risks associated with e-cigarettes for young people and strongly encourage people aged 16 to 25 to help solve this problem.” he stated.
Young people anywhere in Australia can complete this form to express their interest in participating.
