Young adults lead AI adoption, but the wider public is hesitant
The new Loopme UK Consumer Data provides insight into AI adoption trends and the technical sector's workforce
London, July 18, 2025: A new study from Loopme, a leading technology company that uses artificial intelligence (AI) to improve brand ad performance, reveals only 27% of UK consumers currently using AI tools. However, children aged 18-34 are leading the price, with 40% reporting actively using AI tools. This is almost twice the rate of people aged 55-64. This highlights the key opportunity for brands to build long-term loyalty to a new wave of early adopter AI users.
Despite the limited overall intake, the report revealed that AI is already playing a role in daily life, with one in four (24%) using AI in individual studies, with 20%. Of the AI tools, CHATGPT is the most preferred option, with one third of UK AI users naming their primary assistants. Other AI tools used include:
Loopme's analysis also revealed key insights into technology sector experts.
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Ages 25-34 report working in the technology sector if they are more than twice as likely as other age groups, providing ideal demographics for brands looking to accelerate technology adoption and accuracy.
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More than half of the tech workers surveyed have identified themselves as key decision makers within the organization, forming a major target audience for the brand, aimed at quickly tracking workplace adoption of new tech tools and platforms.
“Companies continue to develop strategies to incorporate AI into the UK, but the next generation of users are already moving forward,” said Sarah Tims, AVP marketing at Loopme. “Brands have the perfect opportunity to leverage enthusiastic young audiences who have already adopted these tools for personal and professional use. At the same time, by enhancing education and the greater public, it will play a key role in improving AI use and awareness and driving future long-term effectiveness.”
