Photo credit: Malaisea
XdMind opens up your catalog to AI-powered music synchronization in a dynamic environment. This can be a favorable development for IP owners. The technology selects the best music for videos, movies and games based on your preferences and automatically corrects the tracks for contextual sequences.
Billions of dollars have been poured into music catalogs over the last few years. Now, especially as top-line valuations show signs of easing, the industry is grappling with the difficult task of monetizing and growing these catalogs.
So what’s the solution to this riddle? One possible answer comes from XdMind. XdMind’s AI-powered technology is purpose-built for music.Intelligent AI-powered matching eliminates the need for producers to sift through thousands of songs to find the perfect song for a particular video. Once the catalog is provided to XdMind, AI deploys and expands the assets in an end-to-end solution, triggering automatic selection of music for TV scenes, movies, games, and other dynamic formats.
The company calls it “Phantom Sync” and envisions a dynamic process of turning tens of millions of songs into visual media sequences tailored to specific gamers.
As the hand-to-hand matches take place, the track is further tailored to fit the particular scene. The music can be intense for action and thrills, or subdued for gentle sequences. This automatic music change enhances your gaming and video experience and creates shortcuts to a wide range of applications in your music catalog. Just recently, XdMind worked with his DMN to further accelerate the adoption of this disruptive technology.
To date, most discussions around AI and music have been dystopian and terrifying. But players like XdMind think AI applications within the music industry are less terrifying.
Despite groundbreaking developments in artificial intelligence, the spotlight is on AI’s terrifying ability to completely replace human songwriters and composers. But following the dramatic shift in the music licensing space, XdMind has no world-dominating ambition to become an AI-driven facilitator for higher sync opportunities and catalog revenue.
A looming technological threat, especially one of this scale, is never easy. But if you ask the industry as a whole, the opportunities are just as exciting. This includes assistive AI. This broadly refers to the ability of AI to enhance the creative and recording process. It also includes areas like synchronization, which have always suffered from mathematically overwhelming matching problems.
According to Linda Bernardi, CEO and co-founder of XdMind, the emerging world of music requires new ways of synchronizing. “It’s time to rethink the concept of sync and embrace new interpretations. A song is synced to a video for just a few seconds. A song will be provided.”
Bernardi added, “This creates a massive new monetization model for IP owners.”
Originally, XdMind’s adaptive AI technology, GameDJ, was deployed within popular mobile games such as Subway Surfers and Candy Crush. By intelligently adapting certain sections of songs and subtly altering those songs, GameDJ matches the action to the music and enhances the in-game experience. Instead of millions of gamers listening to the same music or listening to their own playlists with the sound muted, AI adjusts the music according to user preferences and game nuances.
The global gaming industry is worth over $300 billion, and mobile gaming has created hundreds of millions of new gamers in the last few years alone.
Additionally, we live in the midst of a massive app boom. According to the latest data from App Annie, a record 230 billion of his apps will be downloaded in 2021, and total app spending in 2021 will surge 19% to $170 billion. Global consumer spending on mobile games alone will hit $116 billion in 2021.
Bernardi believes AI-powered music sync technology will move end users, artists, music IP owners, and video platforms forward, creating a “win-win-win-win” circle.
With the value of IP collections showing signs of declining after a boom, owners are looking for ways to maximize valuations by using larger catalogs more efficiently.
One of the nice results of using AI is that lesser-known songs become more popular and widely used. According to Bernardi, XdMind deploys and matches far more music assets that aren’t hits and don’t rank among the top 5-10% of an artist’s collection. “AI aims to bring a lot of music out into the world, including lesser-known gems, delighting end users with personalized music.”
Bernardi’s goal has always been to reveal completely new possibilities in the field of music licensing. “This disruption will change the way music reaches and is consumed by billions of end users. XdMind is playing a central role in this.”
XdMind runs alongside your games and apps, so no integrations or updates are required. The goal is to instantly contextualize and adapt music to your video sequences without extensive setup or app updates.
XdMind’s technology is also suitable for new arenas like virtual worlds.
Possibilities include new metaverses where action sequences become highly unpredictable and dynamic. By default, Web3 applications require scene-adaptive and contextually consistent music. These web3 and metaverse applications can further extend the reach of your music catalog and increase the overall value of your IP assets.
Bernardi said: Our passion is to enable the music industry to innovate and move the music industry forward. We see AI as a means to make the impossible possible. ”
