AI video startup Higgsfield announced on January 16 that it has secured an $80 million Series A extension with investment from Accel, AI Capital Partners (the U.S. arm of Alpha Intelligence Capital), Menlo Ventures, and others. This brings the total Series A funding to more than $130 million, and the company’s valuation to more than $1.3 billion.
Higgsfield CEO Alex Mashrabov announced that the new funding will support the global expansion of AI models for advertising, marketing content and music videos, as well as ongoing research and development. The company also aims to improve APIs and marketing automation for clients and build a high-volume marketing content system.
This funding round comes after Higgsfield achieved an annual run rate of $200 million in less than nine months, doubling from $100 million in just about two months.
Since its launch in April 2025, the platform has gained over 15 million users worldwide and currently generates 4.5 million videos per day. Higgsfield transforms marketing production through high-quality, automated creative generation at scale, resulting in over 3 billion social media impressions and becoming one of the most popular generative AI platforms in terms of social media presence.
“Traditional video production was not built for the demands of modern marketing,” Mashrabov said in a statement. “In that world, a 16-year-old with flair could outperform the studio pipeline, because social media gives an edge to what gets attention and converts, not what takes the longest to make.”
Higgsfield reports that 85% of its users are social media marketers and 80% are already producing commercial work, indicating that adoption of the platform is maturing beyond casual content creation. A key insight is the rapid popularity of generative video among marketers. Marketers now manage their complete workflow from ideation to publication within a single system.
Additionally, many direct-to-consumer advertisers are moving to a generative AI-first model that uses automated URL-to-ad pipelines to quickly create branded video variations from product pages. Some customers using Higgsfield’s beta marketing automation product reportedly invest more than $200,000 annually.
Jeff Herbst, a Higgsfield board member and former head of corporate development at NVIDIA, said the company’s hiring signals a shift from pilots to embedded production use.
“The results are clear once the platform moves beyond pilots and into day-to-day operations across the enterprise,” says Herbst.
