Head of Product Nikita Beer announces revised creator revenue sharing policy
Social media platform
The policy change, announced by executives at the Elon Musk-owned platform, targets what the company described as a threat to the credibility of information amid the ongoing war between the United States and Israel with Iran.
“During wartime, it’s important that people have access to authentic information on the ground,” said Nikita Beer, head of product at X, adding that with current AI technology, “it’s easy to create content that can potentially mislead people.”
X said on Monday that it would “continue to improve” its policies and products so that the platform “can be trusted at this critical moment.”
The new AI disclosure policy marks a notable turning point for the platform, which has been heavily criticized for its approach to content moderation since Musk completed his $44 billion acquisition of Twitter in October 2022.
Since Mr. Musk took office, Company X has primarily sought to eliminate the policy of misinformation, which it views as censorship.
read more: EU fines Elon Musk $140 million for X transparency violations
Under the new rules, repeat offenders will receive a permanent suspension from the creator revenue sharing program. The program pays eligible users a portion of the advertising revenue generated by their posts.
Violations are flagged through Community Notes, the platform’s crowdsourced fact-checking system, as well as through metadata and other technical signals embedded in AI-generated content.
Beer also said the company discovered “a man in Pakistan who was managing 31 accounts posting AI war videos.”
Last night, we discovered a man in Pakistan who was managing 31 accounts posting AI war videos. All were hacked and the usernames changed to “Iran War Monitor” or a derivative thereof on February 27th.
We are able to detect this earlier and also eliminate the incentive to do so…
— Nikita Bier (@nikitabier) March 4, 2026
