WPP, the world leader in marketing services, and Vercel, the web's complete platform, today announced the expansion of its global strategic partnership to bring Vercel's pioneering AI technology (V0 and AI SDK) to the WPP team and its clients.
This initial partnership brings the creativity and agility of atmospheric coding (a style of programming that uses natural language prompts to assist in the coding process) to WPP teams around the world, accelerating digital experience design and enabling more people to create inspirational moments through simple text prompts and AI applications.
Today's brands face constant pressure to create engaging and personalized apps and websites that meet the growing expectations of consumers and drive results quickly. Traditional web and digital development can be complex and time-consuming processes, often hindering time to the market.
Vercel's AI tools allow WPP creatives to quickly design, prototype, test and deploy digital experiences. Users will provide V0, an AI-powered tool that helps developers create digital elements. Vercel's AI model analyzes the description and generates the corresponding code. It can be refined, customized and seamlessly integrated into your existing digital experience projects. This means that even teams with no coding expertise can create beautiful, performant online experiences and create digital marketing campaigns more accurately. Teams also have access to the AI SDK, an open source library that provides developers with the tools they need to build AI-powered products and agents.
According to WPP's internal pilot and the network-wide Vercel V0 Hackathon, held earlier this year, the use of Vercel Technologies in the Experience Design process could increase the development efficiency of apps and website production by up to 25% 1.
The expanded partnership also provides WPP's priority access to new Vercel product releases, an advisory role in Vercel's future roadmap, and provides targeted co-investments in new product development, integration and innovation within WPP Open, WPP's AI-enabled marketing services platform.
WPP Chief Technology Officer Stephan Pretorius said: “WPP is committed to providing talent with the best tools and technology available to unleash creativity. The adoption of Vercel's AI-powered tools will dissolve traditional boundaries between features and enable teams to move to prototypes. We defend Champion Creative Craft, connect with consumers online and ultimately deliver excellent results for our clients.”
Malte UBL, Vercel's Chief Technology Officer, said: “Item-rate speed is essential to ship the best digital experience. AISDK helps WPP engineers build the next generation of agent AI quickly. V0 will allow WPP designers to realize their ideas in minutes rather than months. We interact with their consumers. We look forward to partnering with WPP to unlock the institution, one of the most powerful creative engines on the planet.”
The announcement will transform the way we create with the launch of the company's global B2B AI-driven brand campaign following an increase in investments of £300 million per year in AI, data and technology.
