The AI automation and custom software development company (formerly known as Radiant AI) is launching a new brand identity, website, and new offices to help companies reclaim time, save money, increase efficiency, production accuracy, employee satisfaction, and ultimately make work optional.
Work Optional (formerly known as Radiant AI), an AI automation and custom software development company, today announced a rebrand, the launch of a new website (www.workoptionalai.com), growth in its leadership team, and the opening of a new headquarters in Eagle, Idaho. The company also shared a multi-year roadmap that extends from its current proprietary AI software and agent AI tools to custom multi-agent solutions and applied robotics by the end of next year (Q4 2027).
The rebranding from “Radiant AI” to “Work Optional” reflects a more honed mission to help operators, owners, and executives reclaim time by replacing repetitive workstreams, rules-based processes, and judgment-intensive tasks with intelligent proprietary software and custom AI solutions. And eventually, intelligent robotics and machines will emerge. The company’s new name is also a promise to its customers. When AI is deployed thoughtfully and strategically, jobs become optional. It’s not mandatory.
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“Radiant AI is where we proved our model, and Work Optional is where we extend it,” said Christian Brown, Founder and CEO of Work Optional. “Our clients don’t want another dashboard. They want their nights back, protect their margins, and let their teams focus on the work they’re inspired by. Engaging tasks and projects that get them out of bed. That’s what Work Optional delivers.”
New home in Eagle, Idaho
Work Optionals’ new office is located at 500 E. Shore Dr., 2nd floor. Eagle, Idaho. 83616. Serves as the company’s marketing, design, engineering, and client delivery hub. It also strengthens Work Optional’s commitment to building the leading AI automation company in the Mountain West. The office hosts client workshops, AI strategy sessions, and the company’s growing marketing, sales, and engineering teams.
Industry served
Work Optional builds AI automation, custom AI agents, and customized software for industries where time, accuracy, and reliability are non-negotiable, including:
– construction
– excavation
– Manufacturing industry
– accounting
– health care
– Government
– Architecture
– Engineering
– Marketing
– Education
Engagement typically begins with focused client discovery and automation evaluation, and progresses to custom-built AI software, agents, integrations, and proprietary systems that fit each client’s existing way of operating. Not the other way around.
Roadmap: From proprietary AI software and agent AI to multi-agent systems and robotics
Work Optional’s company, product and service roadmap is structured around three axes:
1. Today — Proprietary AI software and AI automation. Work Optional designs and deploys 1-of-1 AI software and agent AI workflows that perform actions on email, documents, line-of-business systems, and the web. These AI solutions and agents handle quote support, document review, ingestion, scheduling, compliance, and back-office operations.
2. Q2 2027 — Custom AI agents and multi-agent systems. The company is expanding its custom AI agent practice, building purpose-built agents and software platforms for individual clients and industries, and deeply integrating with the construction, manufacturing, healthcare, accounting, government, and drilling industries that companies already rely on.
3. Q4 2027 — Robotics. Work Optional plans to extend agent AI capabilities into the physical world through applied robotics, starting with use cases in construction, drilling, and manufacturing where digital agents and physical systems can work together in the field or on the shop floor.
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