Illustration: VIP+: Adobe Stock
VIP+ analysis: Machine-generated content raises concerns about a looming showbiz labor crisis.
Note: This article is based on Variety Intelligence Platform’s special report, Generative AI & Entertainment, and is available to subscribers only.
The rapid advances in the creative capabilities of generative AI have raised questions about the growing ability of artificial intelligence to replace creative workers in film and television production, game development, and music production. is occurring.
Just as other disruptive technologies have emerged over time and changed the way people create and distribute their creative work, the gifted have made generative AI simpler in a simpler way. You may look at and use it in a different way.
In fact, there has always been and always will be a need for people to be key agents in the creative development process.
Brent Weinstein, Chief Development Officer at Candle Media said: – Media strategy and pioneering new businesses and models at the intersection of content and technology.
The disruptive impact of generative AI is certainly being felt in many creative roles, but fears about the complete takeover of creative professions by machines are perhaps exaggerated. Experts don’t believe generative AI will be a direct replacement for artists, but it could be a tool that enhances them.
“For the type of premium content that has always defined the entertainment industry, the starting point continues to be exceptionally unique and talented artists,” Weinstein continued. In addition to visors, editors, game creators, and more, we have a new generation of artists learning to master these revolutionary new tools, just like the creators who discovered YouTube early.”
CAA’s Chief Metaverse Officer, Joanna Popper, brings expertise in all emerging technologies related to creative talent and their potential to impact content creation, distribution, and community engagement.
“Ideally, creatives will use AI tools to collaborate and enhance our capabilities, similar to creatives who have been using tech tools since the early days of filmmaking,” said Popper. I’m here. “To enable filmmakers and content creators to create stories in innovative ways, reach new audiences with their stories, and enable viewers to interact with those stories in different ways. , the technology has been used throughout history.”
A study released last month by Goldman Sachs on the impact of AI on economic growth estimated that 26% of work tasks will be automated in the “art, design, sports, entertainment and media” industries, which is This is roughly in line with the industry average.
In February, Netflix received backlash after releasing an animated short film that partially used AI-driven animation. Latin American voice actors replaced by automated software also spoke up.
Julian Togelius, associate professor of computer science and engineering at New York University’s Tandon School of Engineering and director of the Game Innovation Lab, has done extensive research on artificial intelligence and games. “Generative AI is like a new set of tools that existing professions in the gaming industry need to master,” he said. “At the end of the day, someone still has to use the tools. People always oversee and initiate the process, so there is no real replacement. increase.”
