Online collaborative workspace vendor Miro on Wednesday announced Miro AI, a proprietary generative AI tool.
Available in beta to all enterprise customers and users, Miro AI can classify notes, create images, edit graphics, summarize sticky notes instantly, translate developer code into everyday language, create templates, and build idea maps. provides the user with the ability to
A number of virtual whiteboard vendors, including Stormboard with Storm AI and Microsoft Whiteboard with Copilot, are planning to build generative AI capabilities into their platforms.
Mural, another whiteboard vendor, also revealed Tuesday a similar generative AI capability supported by Microsoft Azure OpenAI. The tool includes idea suggestions, categorizing ideas by theme, recommendations for next steps during brainstorming sessions, and instant his visualizations showing how ideas relate to each other. .
Large vendors and small vendors exist side by side
According to Metrigy analyst Irwin Lazar, both major vendors with online whiteboarding capabilities and niche vendors specializing in virtual whiteboarding platforms offer advantages and disadvantages to enterprises.
Vendors such as Microsoft, Cisco, Google, and Zoom offer whiteboard tools within their product suites, so businesses don’t have to pay extra to access the tools. On the other hand, niche vendors such as Miro, Mural, Figma, and Stormboard have more integration flexibility because they can work with apps from other vendors and don’t require brand ubiquity within the user’s workset.
Independent vendors have the advantage that their apps are not tied to a specific meeting or suite of platforms, so they can work in any environment.
Erwin LazarMetrigy Analyst
“Independent vendors have the advantage that their apps aren’t tied to a specific meeting or suite of platforms, so they can work in any environment,” Lazar said. “However, it would be difficult for companies to justify paying a separate license fee.”
Indeed, it is difficult for a niche vendor to compete with a large vendor, said Lazar.
“As conferencing app vendors like Cisco, Microsoft, Google and Zoom continue to beef up their whiteboards and integrate AI throughout their applications, the market will be tough for standalone independent vendors.” Lazar said.
The golden age of virtual whiteboards
Founded in 2011 as RealTimeBoard, Miro is one of many independent virtual whiteboard vendors whose platform’s popularity skyrocketed in 2020 when the pandemic forced organizations out of the office.
The era of remote work heralded the blossoming of such platforms, and the technology continues to thrive as more companies switch to cloud-based networks that enable even more mobility. Vendors like Miro also continue to enhance their online coworking tools, especially with advances in generative AI.
Miro AI’s tools are intended to simplify complex workflows for teams collaborating on Miro for tasks such as customer research analysis, strategy workshops, and product design.
Miro AI has an admin-controlled toggle that allows users to keep their content protected. Customer data is never used for training purposes, and all prompts are discarded after use, according to Miro.
Mary Reines is a news writer for Customer Experience and Unified Communications at TechTarget Editorial. Prior to TechTarget, Reines was the editor of Art Her. marblehead reporter.
