ChatGpt Maker Openai has acquired a personal finance app with a new AI called ROI. In line with the ongoing trends in the AI space, Openai simply hired ROI CEO Sujith Vishwajit to the company.
Earlier this year, Meta recruited CEO Alexandr Wang to invest $14.3 billion in a 49% stake in Scale AI while leading Meta Super Intelligence Lab. Meanwhile, Google also hired Windsurf CEO Varun Mohan and co-founder Douglas Chen, which fell through Openai's attempt to acquire the company.
Sujith Vishwajith, who is also co-founder of ROI, confirmed the acquisition in X's post.
“This acquisition is an incredible milestone for ROI and we are excited to continue building our vision at Openai. We are extremely grateful to the users, investors, friends and family who have made this journey possible,” he added.
What is ROI?
ROI is a New York-based, AI-powered fintech startup founded in 2022. The company has provided a mobile app that acts as an AI financial companion by allowing users to trade and track a variety of assets, such as cryptocurrencies, stocks, stocks, and inappropriate tokens (NFTs) to create personalized investment experiences.
ROI also has a personalized AI companion that allows users to enter information such as their occupation and other details, adjusting how the chatbot responds.
According to a report by TechCrunch, ROI has raised $3.6 million in early staged funding from investors including Balaji Srinivasan, Spark Capital, Gradient Ventures and Spacecadet Venture.
“We've added ROI AI! It's like ChatGpt, but we know the investment and have access to real-time market data,” says ROI's App Store page.
While the rest of the ROI team is departing, the company will also close operations later that month with its last working day being October 15, 2025.
Before ROI, Openai acquired Analytics Platform Context.AI in April 2025 and Jonny Ive's Startup IO in May. The company then continued to acquire talent acquisition company Crossing Minds in June 2025, and Alex and Statsig in September.
