For investors, the stakes Apple will offer at this week's developer meeting is high. Apple held its annual global developer conference in Cupertino, California this week, with CEO Tim Cook starting his keynote speech on Monday. This is important for the stock that has handed over the crown as the most valuable public company in the world after being assaulted by President Donald Trump's tariffs this year. Currently, the iPhone makers, with Microsoft and Nvidia taking over market value, have been on the highest ever-growing range in late December, with over 20% off. “It's important every year, but probably just as important as ever,” said B. said Art Hogan, Chief Market Strategist at Riley Wealth Management. “It will be beneficial as Apple is one of the biggest performances of its massive cap technology stock.” AAPL YTD Mountain Apple, a story investor to the upcoming year, turning the eye to the developer conference as an opportunity to turn the story back. Apple Intelligence products lag behind other generation AI models like Google-Parent Alphabet, Meta Platforms and Openai. Still, users are sure they have time to get it right given the history of Apple's development of new features and the vast base of customers who are loyal to the company's devices. “Someone says, “What's your favorite, you know, who are you using for your agent for AI now? “Usually there's only one decision about where you're accessing it. It's like, 'Well, this is what I use on my iPhone.” “This is what I use on my iPad.” “This is what I use on my Mac Book.” “So the fact that they have a large, loyal foundation of users makes it exciting for the ability to talk to us about delivering to that user base next week,” Hogan said. “And since they are related to artificial intelligence, they will be the first to tell you exciting news.” Stock means catching up to positive catalysts. This means Apple can start catching up to seven other epic stocks. The iPhone maker is one of the Megacaps tech companies that have been declining in the quarter so far, even if the overall investors return to growth stocks. “In fact, when it comes to delivering a constructive story at WWDC, centering on the deployment of modern devices, Apple can help lift the market,” says Hogan. But others on the streets aren't very enthusiastic. This week, Needham analyst Laura Martin downgraded Apple to keep it from purchases, removed price targets, and said that iPhone Maker's high ratings and Apple's slow growth are bleaking her views. She is also worried that Apple doesn't have anything particularly exciting to share with WWDC. “There's a comprehensive summary of what we say at WWDC next week, and a comprehensive summary of what we're going to announce about the iPhone 17 features. “So, what impact it's going to have on Apple is that if you don't hear anything exciting or intriguing next week, Apple's inventory doesn't have a positive catalyst.” Still, JP Morgan analyst Samic Chattersee pointed out that the summer period from June to mid-September is seasonally strong for Apple, as the release of new iPhones is usually more exciting. Friday concluded the week of victory, with Apple rising 1.5% in the last five days, with the latest move up to three weeks in four.