Voxpopme and Microsoft have announced Voxpopme AI Insights to make qualitative research faster, smarter and more economical.
PARK CITY, Utah, June 21, 2023 (Newswire.com) –
Voxpopme, a global leader in video research technology, has partnered with Microsoft (NASDAQ: MSFT) to launch Voxpopme AI Insights to make qualitative research faster, smarter and more economical. Voxpopme AI Insights, a follow-up release to Voxpopme’s survey generation tool Smart SurvAI announced in mid-May, uses Azure OpenAI Service to integrate OpenAI’s ChatGPT directly into Voxpopme’s survey platform, enabling qualitative research Raise the bar for effectiveness.
Executives, market researchers, insight experts, and category/brand managers can cross-examine qualitative data repositories to find key insights to inform, guide, and drive strategic business decisions. The site is now discoverable.
“The collaboration between Voxpopme and Microsoft in the development of AI Insights has been truly amazing. Integrating Azure OpenAI Service with Voxpopme’s platform has enabled the Insights team, including Microsoft, to analyze qualitative data with incredible speed. ,” said Romani Patel, senior manager of research. And Microsoft Insight. “With a 60x faster analytical process and a staggering 97% time savings, this integration will revolutionize research. The result is a revolutionary tool that enables teams to quickly derive valuable insights. , teams will be able to make informed decisions and drive innovation.” At an unprecedented pace. ”
In a highly competitive market, brands need to understand their consumers deeply and innovate faster than their competitors. That’s why Insights teams at Airbnb, PepsiCo, McDonald’s and Microsoft all trust and use Voxpopme’s qualitative research platform to connect with customers and consumers at speed and scale. This gives these brands the advantage of owning a large amount of qualitative video data that leads to actionable and unique insights.
“Many of our clients are working on condensed research schedules without wanting to lose the depth of their insight. We are thrilled to be able to unlock actionable insights from video feedback via Voxpopme,” said Andy Barraclough, Founder and Chief Technology Officer of Voxpopme.
The collaboration between Voxpopme and Microsoft will combine Voxpopme’s video survey technology with the AI capabilities of Azure OpenAI Service to revolutionize the way companies leverage qualitative data. This collaboration enables businesses to ask consumers questions, collect nuanced and insightful answers, and gain a tangible market advantage.
AI Insights transforms the way companies manage video data for market research, offering key benefits such as:
- Interactive data: Chat with the Voxpopme platform and get insights through a real-time chat window
- Insight generation: Transcribe automated show reels and quotes from respondents to beautifully present summarized insights.
- share: Spend less time analyzing data, creating presentations, and sharing insights. All of this is possible in seconds instead of hours.
- Detailed research with suggestions: Get follow-up project question suggestions so you can start right away and deepen your research findings
- Safe and Unique Insights: You retain 100% ownership of your data and insights, and access is restricted to authorized users
Voxpopme and Microsoft will demonstrate AI insights live at The Quirks Event in New York to show how Azure OpenAI Service and ChatGPT can analyze large amounts of qualitative data in real time to quickly discover actionable insights. to introduce. If you are unable to attend, learn more about Voxpopme AI Insights and request access here.
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About Voxpopum
Voxpopme is a conversational insights platform that enables the world’s leading insights team to have unlimited conversations with their customers. Our solution takes the hassle out of qualitative research and lets you have in-depth conversations with real people. anytime. anywhere. The world’s leading brands such as McDonald’s, Microsoft and PepsiCo use Voxpopme to create enterprise-wide customer empathy and build better products, brands and experiences. For more information, please visit Voxpopme.com or email us at sales@voxpopme.com.
Source: Voxpopme
