The personalized video featured detailed salary information in a secure, easy-to-understand format that engaged employees.
LONDON–(BUSINESS WIRE)–#game–When Virgin Atlantic needed to communicate time-sensitive pay offers to flight attendants, clarity and speed were key. To address this challenge, the airline partnered with Idomoo to deliver AI-powered personalized video campaigns, making offers easy to understand and relevant to individual employees. Facilitated by a clear and personal message, the paid offer was accepted.
A personalized video was sent via email that clearly broke down the meaning of salary offers at an individual level, such as raises or outstanding estimates, while ensuring sensitive information was securely communicated.
Matt Webster, head of cabin crew operations at Virgin Atlantic, said: “We wanted all our colleagues to have a clear understanding of what the pay offer means to them personally.” “Using AI-powered personalized video, we were able to communicate complex information quickly, clearly and at scale, while keeping the message human and focused on our employees. The campaign's success showed that this approach truly resonated.”
Because the offer required employees to make informed decisions, Virgin Atlantic needed to quickly create and distribute the video. With the support of Lucas, Idomoo's AI video creator, the team significantly accelerated the creative process, reducing production time by 75% compared to traditional video campaigns while maintaining accuracy, quality, and brand consistency.
The resulting internal communications campaign was a huge success, not only driving strong engagement but also helping employees understand the value of the offer, which ultimately led to offer acceptance. Internal research shows that an overwhelming majority of employees find videos helpful.
Campaign highlights:
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Virgin Atlantic was able to produce videos 75% faster than previous campaigns.
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The completion rate for personalized videos was an impressive 91%.
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Total views exceed unique viewers by more than 40%, indicating repeat viewing.
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The paid offer was accepted and the personalized video met all of Virgin Atlantic's goals.
Personalized videos are rendered on Idomoo's next-generation video platform, allowing Virgin Atlantic to dynamically tailor content to each employee at scale. Videos eliminated confusion by presenting complex information visually and personally, allowing employees to understand exactly how the offer applied to them. Data was processed securely, backed by Idomoo's extensive security protocols and credentials, including ISO 27001.[{” attribute=”” tabindex=”0″ role=”link”>SOC 2 Type 2 and ISO 42001, the global standard for AI management systems.
“Internal communications are most effective when they’re clear, personal and timely,” said James Golledge, Head of Sales for EMEA at Idomoo. “This campaign is a great example of how personalised video can transform employee communications, especially when the message is complex and the stakes are high. With help from Lucas, Virgin Atlantic was able to move fast without sacrificing quality, a true win-win.”
Lucas saves time and money in the video creation process by handling everything from scripting and structure to visual elements, all from a simple prompt, helping brands launch campaigns faster and more efficiently. Combined with Idomoo’s real-time personalisation technology, organisations can deliver high-impact video content at scale, turning key messages into moments that resonate.
To learn more or try a demo, visit idomoo.com.
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year. For more information, visit www.virginatlantic.com or via Facebook, X and Instagram @virginatlantic.
About Idomoo
Idomoo’s Next Generation Video Platform empowers the world’s leading enterprises to transform their CX with personalised, AI-driven and interactive video at scale. With Lucas AI Video Creator, brands can create videos in minutes from simple prompts, slashing production costs. And Next Gen Videos are dynamic, leveraging hyper-personalisation and real-time live data to maximise relevance and conversions. Idomoo delivers unmatched ROI for market leaders like Activision, Chase, Google, Vodafone, Select Health, Oracle, American Airlines and others. Learn more at www.idomoo.com.
Contacts
Media contact:
Cheryl Rodewig
cheryl.rodewig@idomoo.com, 434-298-4410
