The Interactive Advertising Bureau (IAB) has announced the agenda for the 2025 podcast, set for Tuesday, September 30th, in New York. Located as a major market for podcast investment, the annual event highlights the rapid rise in video podcasts, changes in listener behavior, and advances in cross-format measurement.
Hosted by Alilevitan, creator of the Executive Interview Series Boss by Ali LevitanThe program features presentations from Blue Wire, Consumables, IheartPodcasts, Jomboy Media, Nielsen, NPM & ARM, NPR, POD Digital Media, Podscribe, Sonoro, The Daily Wire, True Native Media, and WNYC Studios.
“We are pleased to announce that we are pleased to announce that we are pleased to announce that we are offering a range of services and services that will lead to a wide range of services,” said David Cohen, CEO of IAB. “As the marketplace enters a new era, IAB's podcast advance payments remain a decisive market for insights, connections and setting up your next course.”
IAB executives say this year's event will focus on promoting results and introducing video's growing role with improved performance tools to advertisers.
“Nearly 80% of podcast consumers switch between audio and video,” says Matt Shapo, director of digital audio and video at IAB. That shift is restructuring engagement and prompting the question: “What is the 2025 podcast?” ”
This year's event will understand the focus on impact and outcomes, advances in podcast measurement, and how media is evolving as key platforms expand their content strategy. Participants will also be first to see new tools, creative formats, and monetization strategies driving brand outcomes. From AI-Enhanced's production workflow to immersive video formats, IAB Podcast Upfront highlights the innovation that powers the next wave of podcast engagement and advertisers' value.
Please refer to the full agenda and register in advance for the IAB podcast here.
