As companies continue to pour billions of dollars into artificial intelligence solutions, many leaders are beginning to realize that the gap between investment and return on value is widening. Microsoft alone reportedly spends more than $37 billion per quarter on AI infrastructure, yet less than 3% of enterprise users actively utilize tools like Copilot. Executives are now moving into what many analysts call an “execution-first” era of AI. The question is no longer whether organizations should adopt AI, but whether they understand how to apply it responsibly and contribute to real outcomes.
Vera, the leading human-driven workforce intelligence system powered by AI, is helping organizations address this change by redefining how AI is deployed within the enterprise. Rather than treating AI as a standalone capability, Vera’s applications are based on business strategy, behavioral data, and decision-making paths that turn insights into action.
Too many organizations rush to implement AI tools without first understanding the conditions they are trying to improve. ”
— Dr. Ghazaleh Samandari, behavioral scientist and co-founder of Vera.
“Too many organizations are rushing to implement AI tools without first understanding the situation they are trying to improve,” said Dr. Ghazaleh Samandari, behavioral scientist and co-founder of Vera. “The problem is not about technology; it’s about understanding how to use technology to leverage human and operational systems to move the business forward.”
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In this context, Vera is leading a new class of enterprise AI companies that tightly connect organizational intelligence and operational strategy to deliver real results. Vera’s approach integrates behavioral science, performance data, and applied AI into a single intelligence layer designed to support leaders, where AI efforts most often fail, to transform insights into measurable change.
“We’re seeing a clear shift from AI as experimentation to AI as infrastructure for execution,” Vera co-founder Julie Cropp Gareleck said, echoing a recent Harvard Business Review study. “Organizations don’t need more dashboards and tools. They need actionable intelligence and AI systems that hold them accountable for the environments they operate in. That’s the gap Vera fills.”
As enterprises prepare for the next stage of AI maturity, Vera is advancing a model that prioritizes accuracy, practicality, and outcome metrics over chaotic implementation. The result is a more disciplined and defensible approach to AI, helping leaders move from rapid adoption to lasting enterprise impact.
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