A bipartisan group us Senators have reintroduced a bill that would require disclosure of AI-generated audio, video, and images to show that they were artificially generated.
of AI Labeling Act of 2026 Introduced on Thursday (June 25th) by senator Brian Schatz (D-HI), john curtis (R-UT) and mark warner (D-VA).
Its supporters include: Sag Atlas, Songwriters Guild of America, North American music creators and Composers and Lyricists Association.
of AI display method Providers of generative AI systems must attach visible disclosures to AI-generated content as well as machine-readable disclosures that document the system used and the time of creation.
You can read the full text of the proposed bill here.
big social media,at least 10 million More than US monthly users 1.5 billion dollars Under the proposal, the content would have to be flagged and disclosures would also be prohibited from being removed.
Any AI chatbot You must separately communicate to the user that they are interacting with an artificial intelligence system.
“People have the right to know whether the videos, photos and content they see or read online are authentic.”
US Senator Brian Schatz
of Federal Trade Commission enforce requirements; National Institute of Standards and Technology (NIST) plans to convene a working group to set technical standards for labeling and detection of AI content.
“People have a right to know whether the videos, photos and content they see or read online are authentic.” Schatz. “Our bill is simple: If digital content is created by AI, it must be labeled so people know it and can’t be fooled or fooled.”
“As AI-generated content becomes more sophisticated and realistic, people have a right to know whether what they are seeing is created by humans or by artificial intelligence,” he said. curtis.
“Our bipartisan AI display method Establish clear, common-sense transparency standards to help consumers make informed decisions, foster trust in digital content, and deter bad actors from using AI to mislead the public. ”
said Warner: “Jurisdictions around the world are adopting common-sense rules for labeling AI-generated content. Now is the time for the United States to catch up and lead the world with a disclosure and anti-evasion model that should become the global standard.”
of AI display method First introduced in 2023 Schatz and Republican senators john kennedy It was enacted in Louisiana, but never became law.
The bill’s labeling requirements apply to audio, video, and images. NISTLed by a working group tasked with researching other formats, including text.
“Voice actors are already seeing their voices cloned, synthesized and deployed without explicit disclosure,” he said. Tim FriedlanderPresident and Co-Founder National Voice Actor Association.
This bill also Author Guild, Eastern Writers Association of America, International Federation of Theater Stage Employees and consumer organizations. Citizens.
Reintroduction realized as recorded music business approaches washington Build your own system to comply with federal AI regulations and flag synthetic trucks.
No name appears on the bill music streaming service in particular.
another bill, counterfeit lawIt created federal intellectual property rights in people’s voices and likenesses and was reintroduced in May with support from the government. universal music group, sony music, warner music group and spotify.
Several platforms are moving to label AI-generated music. meeting.
tideowned by blockannounced on Monday (June 29) that it will add an “AI” badge to music that is completely AI-generated and will stop paying royalties on those songs.
Deezersays it is the first service to detect and tag AI music at the platform level, and reported in April that it was receiving information such as: 75,000 Totally AI-generated trucks per day – approx. 44% Of all new uploads.
Apple Music In March, it launched a “transparency tag” that requires labels and distributors to declare AI-generated recordings, artwork and songs at the time of delivery.
Meanwhile, Spotify began testing AI tags within song credits in April, but only if artists choose to disclose their use of AI through their labels or distributors.
In September 2025, the company announced that it had introduced rules against impersonation and AI-based fraud, and had removed more than 75 million “spam” tracks in the previous year.
Spotify introduced new verification badges for artist profiles on its platform in April, stating that “at launch, profiles that appear to primarily represent AI-generated artists or AI persona artists will not be eligible for verification.”
M.B.W. founder Tim Ingham Streaming services argue that AI-generated music should have visible labels, similar to warnings for explicit content.world music business
