Equity, the UK trade union for performers and creators, has launched a comprehensive toolkit aimed at protecting performers from the growing and unregulated use of artificial intelligence (AI) in the entertainment industry. rice field.
The toolkit was developed in response to a surge in membership seeking guidance, assistance and legal representation, and the UK government’s decision to introduce ‘light touch’ regulation through a voluntary code of practice on copyright and AI. .
Created in partnership with intellectual property expert Matilde Pavis, the toolkit prescribes the ethical use of AI and provides a legal template for artists to exercise their legal rights. , which consists of several resources. These include a vision statement outlining the ethical application of AI in the entertainment industry. A template AI contract designed to protect artists involved in reproducing performances. Model AI clauses to prevent unauthorized duplication of performers’ work. A template takedown notice addressing intellectual property infringements on online platforms and his website.
Equity’s AI toolkit comes as governments work on industry guidelines for regulating AI and seek input on innovation-enhancing approaches outlined in a recent AI white paper. Equity plans to submit evidence underscoring the urgent need to strengthen the intellectual property rights of performers. In addition to launching the Toolkit, Equity will work closely with various entertainment stakeholders such as broadcasters, producers and streamers to ensure performers’ rights are recognized and protected, as well as GDPR (General Data Protection ) to ensure the protection of the performer’s image, voice and likeness. regulations).
The UK Parliament’s Committee on Science, Innovation and Technology has held a series of hearings on the matter, with UK Music CEO Jamie Njoku-Goodwin and Stocks Secretary Paul Fleming recently providing evidence.
In the United States, SAG-AFTRA similarly strives to protect the rights of its members.
“With the increasing use of AI across the entertainment industry, Equity is taking action to give our members the tools they need to defend their legal rights,” said Liam Budd, Equity’s new media industry director. there is,” he said. We are proud to be leading the way by creating groundbreaking template AI contracts and setting new industry standards. Equity will continue to work with producers across the entertainment industry, but governments need to take strong steps to properly regulate the growing use of AI. ”
Pavis added, “The legal framework in the UK is not designed sufficiently to protect performers from unauthorized imitation using AI technology. A very good but temporary solution to protect performers and we hope the government will go beyond voluntary codes of conduct and put forward viable artist-centric reforms. Having a clear legal framework for AI-generated performance will improve the business of everyone involved: performers, producers, content distributors, AI companies and consumers.”
